IBM Seminar Theatre

Location: Parkside GO7

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Tuesday 27 September | Wednesday 28 September

"Ask the Experts" and "Product Demo Zone"

10:15am, 3:15pm Tuesday 27 September | 10:15am, 2:15pm Wednesday 28 September
The IBM Team will be on hand to answer questions and demo solutions for eMarketing & Social Commerce, Web Analytics, eCommerce/website development, Multi-channel/Cross Channel strategies, and more.

• The IBM Team

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Optimise Your Marketing Silos: How to Bring Together Online and Offline Marketing

10:45am, Tuesday 27 September | 10:45am, Wednesday 28 September
Regardless of how you're organised internally, a customer expects you to be fully aware of all their interactions with your company and incorporate this awareness into all of your marketing communications. The more you centralise your marketing organisan, the easier it is to have a well-orchestrated dialog with your customer. But the reality is that centralisation isn't always possible. Marketers shouldn't depend on fully integrated organisations, but instead integrate relevant customer data and insights and use this to drive a coordinated marketing strategy across all channels.

• Randall Foo & Aidan Lynch, Unica

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Smarter Analytics for the Online Retail Industry

11:15am, Tuesday 27 September | 11:15am, Wednesday 28 September
There are very few industries beyond Online Retail that have access to same breadth and depth of organisation data continuously. Online retailers have access to real time data from integrated supply chains to automated shopping carts and all the processes around them. This session will provide an overview of how IBM's Smarter Analytics allows all the data to be harvested in an integrated way to gain insights for strategic and operational decisions.

• Dev Mookerjee, Senior Consultant - Business Analytics

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How IBM is Addressing Mobile & Social Commerce

11:45am, Tuesday 27 September
Mobile and Social technologies are one of the hottest topics today. Hear about new customers and how they are using mobile and social technologies to gain new revenue streams and improve the customer experience.

• Speaker information will be posted soon

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Capitalising on the Smarter Consumer - Latest findings from IBM's annual consumer survey

12:45pm, Tuesday 27 September | 12:15am, Wedneday 28 September
The digital universe is changing the way people shop. Customers are more connected, more vocal and more demanding than ever before. What they want, above all, is a personalised experience: they want retailers to know them. Today, understanding a consumer's demographics and socioeconomic shifts are as important as technology. This year, IBM studied the mind of the consumer to find out how they reason, who they are listening to, how they are changing the shopping process - and how retailers should respond.

• Stephen Shaw. GBS Retail Practice Lead

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Winning Use Cases for Multichannel Marketing

1:45pm, Tuesday 27 September | 1:15am, Wednesday 28 September
Importing data generated by your customers' activity in offline channels into your online marketing system is a high-payback strategy that can leapfrog you towards multichannel marketing mastery. By consolidating offline and online activity data, you can measure the true return on marketing investment across all your online and offline channels. Even as companies pursue multichannel marketing, measuring the results remains a pronounced weakness.

• Kevin Mackin & Sean Culhane, CoreMetrics

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How well does your company take orders - Best Practice for Sales Order Management & Fulfillment

2:15pm, Tuesday 27 September | 1:45am, Wednesday 28 September
In this session you will learn: How major Retailers (and manufacturers) are winning market share and growing revenues with Cross Channel Order Management strategies. Includes case studies from Best Buy, Flowers.com, JC Penney and other major Retailers and how to get started.

• Andy Nicholas, Global Lead, IBM Commerce Solutions

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Websites that Sell: Practical Usability Guidelines and How to Apply Them

2:45pm, Tuesday 27 September | 2:45am, Wednesday 28 September
In this session we take a tour through key user-centred design principles and how you can apply them to your Web site, including: Navigation, Filtering, Reviews & Recommendations, Shopping Carts, Product/Service Information.... And what to keep in mind when designing these functions.

• Daniela Meleo, IBM Global Business Services

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Delivering Actionable Insights on Retail Customers with Integrated Multi-Channel Customer Data

4:00pm, Tuesday 27 September | 3:15am, Wednesday 28 September
Learn how new analytics appliance can help retailers deliver business intelligence and analytic insight across a variety of applications and projects. Includes Customer Success Stories.

• Peter Butler, Retail Solutions Architect

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