Free Seminars: Included in your Expo Pass

There is a huge free seminar program available to all Expo Pass holders. Presented by our Exhibitors and Sponsors these seminars give advice, information and ideas across a variety of e-retailing topics - from customer experience and choosing the right software applications to tips on building an effective e-commerce website and best practice shipping and fulfillment strategies.

Start planning your day, check out the theatre programs:

Big Ideas Theatre - located on the Expo Floor
E-commerce Technology Theatre - located on the Expo Floor
IBM Seminar Theatre - located in Parkside GO7

9:20am, Tuesday 6 July, Track 2
Learn how to stand apart from the marketing emails flooding inboxes and avoid your sales messages getting lost. Or deleted. Or worse, reported as spam. Incorporate seven new can't-miss email marketing tactics to position your program above the competitive fray. In this session, you'll learn how to secure customer comments and create brand ambassadors, capture lost revenue with a shopping cart abandonment program, send the right message at the right time to the right customer, and take your program 'on the road' with SMS. You'll also discover the latest results from Silverpop's Top 100 Online Retailer email marketing study and how we compare with the US Top 500 online retailers.

Jeff Clark, CEO, Engage Digital/Silverpop

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