The E-commerce Technology Theatre

Looking for the next and best technology to improve the performance of your retail website, marketing or e-retail operations?

Attend the E-commerce Technology Theatre and hear from leading e-commerce solution providers who highlight and demonstrate their company's e-commerce technologies, tools and applications.

Discover the gadgets and gizmos that will help you attract, engage and retain your customers, and provide the ultimate customer experience!

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Tuesday 27 September | Wednesday 28 September

Optimize Online Engagement Throughout the Customer LifeCycle

10:45am Tuesday 27 September
Learn how leading companies have achieved:

- 20% measurable lift in online revenue via increased acquisition, on-boarding, segmentation, and service-to-sales cross-sell
- 25% reduction in the cost of supporting customers through increased issue resolution per labor hour and decreased contact handling costs
- 80% or better customer satisfaction ratings by delivering an online experience superior to any other human assisted channel

• Dustin Dean, Regional Director for LivePerson

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The Future of Real-time Marketing

11:45am Tuesday 27 September
In today's fast-paced digital world, managing the conversation with your customers and prospects across various channels is challenging. After all, they're engaging across email, Facebook, SMS, Twitter, and more - and with your data housed in disjointed locations - how can you keep up? Join us for a live demo of ExactTarget's most innovative plaform ever - The ExactTarget Interactive Marketing HubTM - to see first-hand how it can help you:

- Make smarter marketing decisions using real-time insight
- Build more relevant, targeted messages
- Plan, monitor, and track interactions that shape your brand

• Eric Prugh, Director of Solutions Consulting, ExactTarget

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Successful E-commerce Needs Perfect Product Data

12:45pm Tuesday 27 September
Online shoppers attach great importance to product presentation and accurate product information when browsing for both technical and consumer products. E-commerce can only be a success with perfect product information. In this way, cross-selling potential can actually be used. The Heiler Product Manager is a standard solution for the management and communication of product and master data from one single central and controllable data source. Wholesale distributors, mail order businesses and manufacturers can increase marketing productivity and sales figures (like conversion rates and margins) by applying the central Product Information Management (PIM) solution. Discover the benefits through Enterprise PIM for e-commerce:

- Boost revenue in all sales channels
- Open up new sales channels
- Increase customer loyalty
- Gain competitive advantages
- Save costs in purchase, sales, marketing and IT
- Shorten time to market when launching new products

• Dirk Hauessermann, Head of Sales & Marketing APAC, Heiler Software

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The Power of Augmented Reality

1:45pm Tuesday 27 September
How does Augmented Reality (AR) increase conversions, multiplying sales, whilst also reducing abandonment online and instore? It's a well-known fact that online conversion is affected right up to the point where a customer will click for payment. Gone are the days of picture and price. Tap into significant increases in revenue with AR for retailers online and offline with relevance across most retail sectors.
- Learn about how others have succeeded using AR not only with sales but also incredibly useful analytics
- Build unprecedented comfort levels with your products and services with contextual try on's, assembly animations and in situ visualisations
- Introduce the social, viral and fun dynamics to purchasing online

• Scott O'Brien, Marketing Director, Explore Engage

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Leveraging Marketplaces and Centralising Order Management To Reduce Costs

2:45pm Tuesday 27 September
eBay is Australia's largest eCommerce marketplace with over 6 million visitors per moth. Recent changes to eBay's listing formats and pricing model have made it an attractive selling channel for established online retailers and one that should not be overlooked. Join us for a live demo of the Neto eCommerce Suite and see how it can help you leverage online marketplaces such as eBay through automation, and streamline fulfillment & centralise order management

• Ryan Murtagh, Director, Neto E-commerce Solutions

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Eight Common Mistakes in Personalisation Merchandising (and How to Avoid Them)

3:45pm Tuesday 27 September
You're a merchandising expert. You know your company should be doing more to personalise your product recommendations and content. But you've hit a snag… or two… or six! The intensive analysis. The never-ending rule stacks. The baffling segmentation strategies. Take a break from walking the Expo floor and get a roadmap to personalisation success, including:

- The missing ingredient in personalisation - intent - and why its even more important than user profiles
- Why relying on rules-based approaches alone can get you in trouble - and how to get out
- How clicks and purchases can mislead you - and which 'micro-behaviours' you're missing

• Craig Broadbent, Director, Stonebridge Systems

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Improving Conversions with Site Search

10:45am Wednesday 28 September
Visitors who use site search are 3 times more likely to convert than visitors who don't use search. Site search is a vital component for any ecommerce site as most visitors come to your site on a mission to find specific products. Many of our clients have improved their user experience sales and conversion rates using our search, navigation and merchandising offers. For example, Jelly Belly saw an increase in conversions of 33%. Join us for a live demo of SLI Systems' Learning Search and tips on how you can:

- Return more relevant results to your visitors
- Improve the layout of the results page to help visitors better navigate and refine their search
- Best practices for including merchandising aspects to search results

• Shaun Ryan, CEO, SLI Systems

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How You Can Uphold the 3 Rules of Zero Disappointment Retail

11:45am Wednesday 28 September
Smart supply chains can cement sales and lock in loyalty by upholding the three rules that create Zero Disappointment customer experiences. From buy online and pick-up in-store to saving the sale and managing cross-channel inventory, this session will help you optimize your multichannel retail operations by demonstrating how you can:

- Present one brand, one experience, across multiple touches
- Gain real-time insight to make promises you can keep
- Deliver what, when, where and how they want

• Scott Gillies, Director of Retail - APCA, Manhattan Associates

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Customer Feedback - Powering Online Retail Growth

12:45pm Wednesday 28 September
In a highly competitive retail environment, knowing your customers is critical. With shoppers looking for the best in user experience, price and value, online retailers need to ensure that everything on their site is spot on. Your customers are the experts concerning which aspects of your website, services and products meet their expectations; but do you empower them to share their knowledge? Join us to discover how Kampyle's Feedback Solution provides you with insights and data that can boost all your core business areas:

- Qualified lead generation (up to 60% of feedback providers share contact details)
- Automatic and direct sales (up to 45% of feedback leads ultimately convert)
- Targeted marketing, lead nurturing and customer engagement
- Website optimization and customer support

• Dov Wilker, Account Manager, Kampyle

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Remarketing for Retailers with Google AdWords

3:30pm Wednesday 28 September
Abandoned shopping carts are no match for remarketing (also known as retargeting). Smartly implemented, remarketing can significantly boost to your Google AdWords campaigns. Google AdWords provides tools to give more value to all existing marketing strategies with remarketing. This retail-focused session will present innovative remarketing strategies such as segmentation and list combinations. You'll discover the top 3 ingredients required for successful remarketing campaign. Various remarketing use cases will also be presented to help you get full potential from your remarketing campaigns.

• Craig Somerville, General Manager, Reload Media

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Boosting Digital Marketing with Dynamic Content

4:00pm Wednesday 28 September
The dream of one-to-one email and social marketing is now a reality, and this session illustrates how retailers can deliver heavily personalised campaigns using subscriber profile or behavioural segmentation information to deliver highly targeted content with maximum relevance, interest and impact. We also tackle how to build and deliver successful email marketing campaigns through concept, implementation and launch.

• Darren Sutton, Partner and Managing Director, Xcom Media

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