Roundtable

Roundtable Discussions Topics and Agenda

Tuesday 27 September 3pm (Main Conference delegates only)

Please note: Access to Roundtable Sessions is open to retail-side delegates only. Supplier-side delegates are restricted from participating in these sessions.

What are Roundtables?

Roundtable Topics

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Roundtable Overview

For many of the 2009 attendees, the roundtable sessions were the highlight of the event. Roundtables provide a rare chance to sit with your colleagues and share 'behind the scenes' war stories. Discover how other retailers solved a problem, found a solution or overcome a particular challenge. Roundtables are packed full of golden nuggets and deliver information and ideas you'd find hard to get in another other medium. As one previous attendee said "The roundtable sessions were worth the cost of the conference ticket alone!"

WHAT: A roundtable discussion is a face-to-face group discussion which is inclusive in its nature, and thought provoking in its actions. Designed to put participants face-to-face, on a level playing field where all participants are expected to contribute to the discussion.

WHY: A roundtable discussion enables a smaller, more focused discussion on or around specific topics of interest to the participants. The smaller number of participants and the layout of the round table encourages the maximum level of interactivity and problem-solving.

HOW: Each roundtable discussion runs for 25 minutes. There are two rounds in a single session. Roundtable discussions are facilitated by a table host whose job it is to stimulate discussion around the named topic. Discussion flow in all directions around the table, and provide a unique opportunity to share ideas, challenges and problem-solving solutions with your retail colleagues.

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Roundtable Topics

Power to the people - how to shape a customer review strategy for optimum results
Behavioural Merchandising and Recommendations - How to maximise cross sell and upsell for your online retail store
Understanding new frontiers in digital marketing - contextual advertising, remarketing and emerging affiliate opportunities
The Keys to Payment Security and Fraud Management: Essential Strategies to a safer, more secure, and scalable eCommerce Strategy
Shipping as a Loyalty Driver - Adding Value Through Fulfilment
Planning Shipping Pricing and Promotions - Exploring the Options
SoLoMo - Integrating Social, Local and Mobile with your E-Commerce Site
Staging the growth of your online retail business - building blocks for success
Creating a best practice online customer service strategy
Understanding Pre-Shopping Behaviour and How To Engineer Your Pre-Purchase Strategy
Navigating the legal minefield - understanding compliance, privacy, security and policy essentials
Integration optimisation - striking the right balance across digital marketing channels