Procurement Essentials: A Blueprint to

E-commerce Success

DATE: Monday, 26 September 2011
TIME: 9am to 4:00pm
VENUE: Sydney Convention & Exhibition Centre
LEAD INSTRUCTOR: Martin Newman - Leading E-Commerce
COST: $345 before 31/8/11, $395 after 31/8/11, $445 Onsite

• Workshop overview
• Who should attend?
• What are the benefits?
• What will I learn?
• Instructor's bio

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Workshop Overview

How to ensure you pick the right e-commerce supplier and platform, and that you deliver a solution that is both fit for purpose and future proofed, while delivering the optimum ROI.

This workshop is designed to provide retailers with all of the insight and tools required in order to help them launch an e-commerce enabled website on time, on scope and on budget.

The internationally-renowned online guru, CEO of Practicology and former Burberry, Harrods and Ted Baker eCommerce leader, Martin Newman, will share his blueprint and a step-by-step checklist and process to guide retailers through the minefield of 'supplier selection.'

Having been through this process more than 25 times both as a client and as a consultant, he is uniquely placed to arm you with

all the insight required to go through this process and make successful selection decisions.

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Who Should Attend?

The course is intended for all retail professionals both those selling online already who are considering re-platforming, and those yet to build out their first e-commerce channel.

This is a must attend event for a variety of stakeholders including executive level directors such as CEOs, FDs, Commercial and IT directors, as well as e-commerce professionals including directors and heads of e-commerce.

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What are the Benefits?

You will leave with a checklist and plan for e-commerce supplier selection.

You will learn how to produce a detailed (Request for proposal) and the information that this should include. without this, the suppliers cannot possibly provide you with accurate costs, accurate scope of work and realistic timelines

Martin will also provide a checklist for how you select relevant suppliers. And also a scoring matrix for reviewing and evaluating detailed proposals against your provided requirements.

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What Will I Learn?

There are many areas that need to be considered when it comes to redesigning an e-commerce site, as it will have potential implications for anyone and any part of your operation that touches e-commerce.

• IT and system development resources
• Website design resources
• Buying & Merchandising resources
• Commercial planning and stock management resources
• Pricing and promotions management resources
• Content creation and content management resources, including photography and copy
• Product photography and artworking resources
• Online/digital marketing resources
• Order management resources
• Loss-prevention fraud-screening
• Customer contact management resources
• Warehousing facilities:Pick, pack and despatch resources, returns processing resources
• Parcel carrier service
• Reporting and control resources

You will learn how to engage all of your stakeholders and how best to capture your detailed requirements. Information gleaned will be fed into the request for proposal (RFP)

RFP Creation

You will have the ability to create and deliver a detailed RFP to potential suppliers. The detail in the RFP will include the following:

1. Requirements for the end user functionality and experience
2. Back office functionality
3. Multi channel requirements
4. Technical requirements
5. Integration requirements
6. Future requirements
7. Reporting requirements

Supplier Selection

You will learn which suppliers to select and why, how to judge and measure the strengths and weaknesses of different suppliers and solutions. And you will understand the full set of criteria upon which you should be making your selection decisions.

You will also be provided with a list of all of the potential pitfalls along the way.

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About Your Instructor:

Martin Newman has been involved in multichannel retailing for over 25 years. He has been selling online since 1997.

In 2010, Retail Week named him on their 'top 50 etail power list'. And Retail Systems on their list of the 'top 70 movers and shakers in e-commerce.'

He provides e-commerce consultancy to a host of brands around the World including T-Mobile, Mars, Thomas Pink and Dyson.

And he sits on the judging panel of various e-commerce awards including our own, Online Retail Awards of Australia.