Mobile & Social Commerce Summit

Monday 26 September | Registration fees apply

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As online retail surges ahead and more businesses plant solid roots. mobile and social commerce are the next frontiers. Nothing will drive change in retail marketing more than these two - disruption lies ahead, and businesses need to get a grip on what's coming. The first Mobile & Social Commerce Summit is structured to deliver the essential tools you need to successfully navigate and leverage these extremely powerful channels. An extensive line-up of informative, invaluable presentations from world class speakers will give you a massive head start on the growth segments of the future.

TIME	MONDAY 26th SEPTEMBER 2011
8:30 - 5:00	Registration Open
9:00 - 9:05	Welcome and Introduction
9:05 - 9:55	KEYNOTE: The Secret to my (Social) Success
9:55 - 10:30	KEYNOTE: Hunters, Gatherers and Groundhogs - the REAL reason Tesco embarked on its mobile journey (and beyond)
10:30 - 11:00	NETWORKING BREAK - SOLUTIONS SHOWCASE
11:00 - 11:40 Concurrent Sessions	Track A: Mobile Commerce Leveraging Mobile in the Multichannel Context
	Track B: Social Commerce Birds, Faces, Pluses: Making Sense of the Social Marketing Options
11:40 - 12:30 Concurrent Sessions	Track A: Mobile Commerce Mobile Strategy: 5 Things You Should Know Before You Waste Money on Mobile
	Track B: Social Commerce The Longer-Term Vision for Social Media
12:30 - 1:30	LUNCH - SOLUTIONS SHOWCASE
1:30 - 2:00 Concurrent Sessions	Track A: Mobile Commerce Are You Mobile Optimised? Your Customers Are
	Track B: Social Commerce Successful Social Media Strategies That Drive Revenue In-Store and Online
2:00 - 2:30 Concurrent Sessions	Track A: Mobile Commerce Mobile Retail Site Optimisation - Is Search and Navigation Really That Important?
	Track B: Social Commerce Facebook Retail - The Value of a "Like"
2:30 - 2:45	STRETCH BREAK
2:45 - 3:15 Concurrent Sessions	Track A: Mobile Commerce Talk To The Hand: Top tips for making a mobile site user-friendly
	Track B: Social Commerce Social Ninjitsu: The Art of Social Excellence Without Being Overt
3:15 - 3:45 Concurrent Sessions	Track A: Mobile Commerce Around the Globe in 30 Minutes: World Tour of Mobile Commerce Excellence
	Track B: Social Commerce Social Media Myth-busting
3:45 - 4:30	NETWORKING DRINKS

 

KEYNOTE: The Secret to my (Social) Success

9:05am, Monday 26 September
Social media polarises business opinion. "Who cares if my competitors have more followers, we're way more profitable... We're a retailer, not a social network!" True enough, but for the rare retailer that truly taps the social media motherlode, good times roll. For gems of wisdom, look to Ice.com, one of online retail's phenomenal success stories, and master of the art of social commerce. From someone who's scoring real points in social media, you'll learn:

- A framework for social strategy
- The 5 W's of tactical planning: What, When, Where, Who and Why?
- Measuring success - the metrics that guide us.
- Examples of what worked (and what didn't!)
- Emerging opportunities in social media.

• Dave Haber, Director - Marketing, Communications and Social Media, Ice.com

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KEYNOTE: Hunters, Gatherers and Groundhogs - the REAL reason Tesco embarked on its mobile journey (and beyond)

9:55am, Monday 26 September
Discover UK supermarket chain Tesco's real reason for launching mobile apps for customers. No Marketing strategy, mobile apps resulted from research Tesco undertook to really understand its customers. In this session you'll understand the frustrations customers experienced with grocery home shopping, what Tesco realised it had to do to help them (a journey that goes way beyond mobile), and the 'hunter and gatherer' mobile tools it created to make grocery home shopping easier.

• Nick Lansley, Head of R&D, Tesco.com

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Leveraging Mobile in the Multichannel Context

11:00am, Monday 26 September
The emergence of m-commerce shares many similarities with the growth of e-commerce, albeit at a faster pace and with a greater deal of complexity. Devices, platforms and ecosystems are constantly generating fresh challenges to the mobile delivery layer and also to commercial business models. Highlighting current best practice by global brands, this presentation will demonstrate how to create sustainable value and drive revenues from m-commerce. Key takeaways will include an understanding of how quality, reach and trust influence the success of a cross platform e-commerce experience through the mobile channel.

• Joerg Krahnert, Managing Director Netbiscuits APAC

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Birds, Faces, Pluses: Making Sense of the Social Marketing Options

11:00am, Monday 26 September
Social fragmentation confounds the retail marketer of today - Twitter, Facebook, Google +1, Foursquare, Digg, Tumblr and who knows what new beast lies in waiting. Each new social media entity has unique attributes, and one-size-fits-all social approaches are not optimum. Learn how to:

- Manage campaigns efficiently across multiple social channels
- Wow customers with social innovation
- Track campaign performance and learn the social metrics that matter
- Play to the strengths of each of the major social media platforms

• Darren Sutton, Partner and Managing Director, Xcom Media

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Mobile Strategy: 5 Things You Should Know Before You Waste Money on Mobile

11:40am, Monday 26 September
In the brave new frontier of m-commerce, every new project is a journey of discovery. The mobile space is exploding, and in the race to get m-savvy many retailers are hurling themselves at the channel with varying degrees of success. The challenge for many is what devices to build for, and where to prioritise work in this area. In this global session with a local context, you'll discover:

- The growth patterns and emerging trends impacting mobile commerce
- The mixture of strategies (app, mobile, tablet) that your business needs
- Proven methodologies for accurately calculating ROI on your mobile strategy
- How to derive maximum value from user testing
- Crafting seamless customer experiences across all device classes and neutralising the app vs mobile conflict

• Craig Sullivan, Group Customer Experience Manager, Belron International

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The Longer-Term Vision for Social Media

11:40am, Monday 26 September
It's no surprise that social media is a mega-trend in society around the world. It is fundamentally shaping the direction of the Web - and it is propelling innovation faster than ever before. It is changing the way consumers connect and communicate about products and services, but it is also disrupting the way brands can - and must - leverage social conversations to drive business results and change the way they make decisions. Learn about the trends shaping the global online industry, and how brands are already beginning to drive true business benefits from social media and customer-generated content.

• Mike Svatek, Chief Product Officer, Bazaarvoice

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Are You Mobile Optimised? Your Customers Are

1:30pm, Monday 26 September
m-Commerce in Australia is exploding. Customers are already using their mobile phones to shop and make purchases in ever growing numbers, whenever and wherever they want. With access to vast amounts of product information at the their fingertips, Australians have embraced mobile shopping. It's important for retailers to present mobile friendly stores that are easy to navigate and take in the limitations of a mobile phone. PayPal is at the forefront of this game changing shift and will share data and case studies on how quickly mobile is impacting retail and the mindset of the mobile shopper.

• Paul Buchanan, Head of Mobile Strategy, PayPal Australia

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Successful Social Media Strategies That Drive Revenue In-Store and Online

1:30pm, Monday 26 September
Who's really generating ROI in social media? Roots is one - Canada's leading lifestyle brand walks through the evolution of a highly evolved social media story that drove exponential ROI. Going far beyond Facebook, Twitter and the Roots website, this presentation covers integration on the web to design, merchandising and more for a powerful, comprehensive strategy that drives the greatest value. Tailored for the Australian audience and designed for application across a broad spectrum of categories, delegates will be guided in:

- Deciding on the right strategies for your brand
- Extending your social media content outside your website and Facebook
- Obtaining brand awareness and building fans
- Addressing customer wants and needs through social media
- Ideas to extend social into every part of your business from design to merchandising to HR
- Ideas you can implement tomorrow to improve results with minimal cost

• Tanja Zelko, Manager, Online Marketing and Customer Experience
• James Connell, VP, E-Commerce and Marketing, Roots Canada

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Mobile Retail Site Optimisation - Is Search and Navigation Really That Important?

2:00pm, Monday 26 September
As more and more people have access to mobile devices there is an increase demand for mobile optimised retail sites. Most visitors will come to a mobile retail site with an intent to purchase products or look for specific information. Therefore, retailers need to ensure their site is easy to search and navigate so visitors can find what they are looking for quickly and easily. In this workshop you will learn why search and navigation are essential aspects to mobile site. You will discover best practices for navigation, and how to optimise search results pages.

• Shaun Ryan, CEO, SLI Systems

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Facebook Retail - The Value of a "Like"

2:00pm, Monday 26 September
A lot of effort is being thrown at getting customers to 'Like' a retailer or brand, but turning that into 'Buy' is a whole other challenge. A million followers spending nothing is not an optimum result, so how do you improve conversion rates in the F-Commerce world? This session looks at:

- The habits of social shoppers
- Key distinctions between the Facebook environment and the open online retail environment
- Strategies and tactics for moving followers from 'Like' to 'Buy'
- Case studies of who's making F-Commerce work and why

• Michael Fox, Founder, Shoesofprey.com.au
• Kate Box, Client Partner, Facebook

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Talk To The Hand: Top tips for making a mobile site user-friendly

2:45pm, Monday 26 September
Mobiles are surging in popularity as a device for browsing the internet, and in a few years will overtake PCs as the preferred tool for using the web. Smart phones will get smarter, technology will improve but the amount of screen real estate available is the one detail that can;t change a great deal. To prepare for a mobile shopping future, retailers need to understand how to create user-friendly sites for mobile devices. This session covers:

- Best practices in optimising for mobile
- The essential UX differences in small screen vs PC monitor
- Creating a sensible path to purchase on a mobile device

• Stephen Cheshire, Principal User Experience (UX) Consultant, Stamford Interactive

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Social Ninjitsu: The Art of Social Excellence Without Being Overt

2:45pm, Monday 26 September
Measures of social media excellence are not merely about numbers of followers and quantity of activity - it's about voice, engagement and value. Learn how Dr Jays uses a variety of social channels focused on quality content and meaningful dialogue to create a buzzing hive of active, interested customers. Find out how subtly transforming from retailer to retailer/publisher has made a huge impact on Dr Jays's online retail business.

• Debra Pereira, Director of Marketing, DrJays.com

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Around the Globe in 30 Minutes: World Tour of Mobile Commerce Excellence

3:15pm, Monday 26 September
Who is nailing mobile commerce? This session takes attendees on a tour to unearth best practices in retail mobile applications - apps, mobile optimised sites, mobile marketing, in-store applications, geo-targeting and more. Learn how some of the best practitioners of mobile commerce are using the small screen to earn big screen results.

• Sean McDonell, General Manager - Sales, Salmat

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Social Media Myth-busting

3:15pm, Monday 26 September
As the industry continues to evolve at a break-neck pace, you need to be armed with the truth about the interactive industry-and what your customers are actually doing-in order to successfully communicate with them. Headlines and industry buzz can often be misleading. So how much is a Facebook Fan really worth? Does Twitter's success hinge on the 'celebrity factor'? Does social media make people less social? The answers to these questions are important to your success as an interactive marketer. This session will deny, debunk, and deliver the answers you need to build an integrated marketing strategy based on the truth!

• Eric Prugh, Director of Solutions Consulting, ExactTarget

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