Reviews
Product Manager - Imaging Networks, FUJIFILM Australia Read more reviewsWorth every cent, a great program of eligible speakers and relevant topics. One of the best conferences on Australian online retailing I've attended.
Main Conference Agenda
The following Agenda is correct as
of 22 September, 2011. Topics and speakers may be subject to change
without notice.
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Whether you are a seasoned online retailer or just getting into the world of e-commerce, it is important to stay up-to-date with the latest developments, trends and innovations in the business of e-retailing and digital marketing. Online Retailer's Main Conference agenda offers 14 themed learning tracks across five concurrent streams. All content is designed to provide you with practical information, insights and best practices.
14 Learning Tracks to Choose From:
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Attending Sessions
You do not need to pre-select tracks or sessions. You can choose on-site during the conference and you may swap between any session in any track at any time.
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Tuesday 27th September | Wednesday 28th September
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TUESDAY, 27 SEPTEMBER 2011 |
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8:30 - 5:00 |
EXHIBITION HALL OPEN |
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8:30 - 9:00 |
REGISTRATION OPEN |
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9:00 - 9:05 |
Welcome and Introduction |
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9:05 - 9:45 |
KEYNOTE: Beyond Belief: The Fastest-Growing Private Sale Club in North America |
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9:45 - 10:15 |
KEYNOTE: Google Insights on Local, Mobile, and Payments |
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10:15 - 10:45 |
NETWORKING REFRESHMENT BREAK |
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10:45 - 11:15 |
The State of Australian Online Retailing in 2011 |
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11:15 - 11:45 |
Catch of the Day: How One Deal A Day Delivered One Million Plus Followers |
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11:45 - 12:15 |
What I've Learnt in 10 Years of Riding E-commerce Waves in Australia! |
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12:15 - 1:30 |
LUNCH & NETWORKING |
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1:30 - 2:00 Concurrent |
Track A: Digital Marketing Unlock the Power of Permission and Grow Your Online Sales |
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Track B: Customer Experience Increased Conversion Through Better Customer Experience |
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Track C: Online Merchandising Using Online Video to Optimize the Customer Experience |
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Track D: E-Retail Management It's Not the Size of the Slice, it's the Size of the Pie! - How DealsDirect.com.au is turbo charging its growth by partnering with Ellerston Capital |
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Track E: E-commerce Essentials Online Rag Trading: Lessons Learned & Making Smart Investments |
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2:00 - 2:30 Concurrent |
The Performance Marketing Jungle - A Guide To Navigating The Ever-Changing Complexity in Affiliate Marketing |
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Track B: Customer Experience Kick Ass Customer Experience = People, Culture & Systems |
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Track C: Online Merchandising Striking Gold with Your Custom Content and Social Media Investments |
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Track D: E-Retail Management The Rise and Rise of the Value-Conscious Shopper: How to Survive and Thrive in the New World of Deal-Hunting |
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Track E: E-commerce Essentials Tooling Up To Succeed: Avoiding Online Retail Traps |
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2:30 - 3:00 Concurrent |
Track A: Digital Marketing Google Shopping: The New Frontier |
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Track B: Customer Experience The Last Mile: Best Practices in E-Commerce Fulfilment and Returns |
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Track C: Online Merchandising The Store With No Walls: Increasing Conversion rates across your site through effective Behavioural Merchandising |
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Track D: E-Retail Management E-Commerce Talent - 'Mind the gap'…the skills gap that is |
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Track E: E-commerce Essentials My Web Site Is Down! Why the Internet Doesn't Always Work and What This Means For Your Business |
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| 3:00 - 4:00 |
RETAILER-TO-RETAILER ROUNDTABLE
SESSIONS
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| 3:00 - 4:00 |
NETWORKING REFRESHMENT
BREAK |
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4:00 - 4:30 Concurrent |
Track A: Email Marketing Email Strategies in a World Gone Mocial |
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Track B: Search Marketing Holding SEO Value During Web Design - Building the Right Foundation |
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Track C: Online Merchandising Dynamic Imaging on the Product Page |
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Track D: E-Retail Management Multichannel Retail - Manoeuvre Your Business in Line With Customer Expectations |
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Track E: E-commerce Essentials Supply Chain Optimisation - The Key to Successful Online Execution |
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4:30 - 5:00 Concurrent |
Track A: Email Marketing Tactics and Insights Into Creating a Relevant and Personalised Message |
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Track B: Search Marketing SEM Booster: Are you getting the most from your number one revenue driver? |
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Track C: Online Merchandising LIVE REVIEWS: Website Critiques for Retail Websites |
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Track D: E-Retail Management Confessions of a Serial Entrepreneur - 10 Lessons Learned for Building an eCommerce Company in Australia! |
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Track E: E-commerce Essentials 360 Degree View of the Australian Online Customer - Trends and Insights for a Winning Edge |
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5:00pm |
Networking Event |
| 7:00 - 10:30 |
ONLINE RETAIL INDUSTRY AWARDS
GALA |
Tuesday 27th September | Wednesday 28th September
KEYNOTE: Beyond Belief: The Fastest-Growing Private Sale Club in North America
9:05am, Tuesday 27 September
1150% growth in 2010 and still going! Private sale online is
booming, and the new Prince is Yona Shtern, CEO of apparel retailer
Beyond the Rack. Exclusive to Online Retailer, he breaks down the
secret private sales formula to detail how Beyond The Rack scores
hit after hit with customers. $76 million in revenue in your second
year with no inventory - many would be content, but Beyond The Rack
ain't done yet. Hear the full story behind this incredible business
and get an exclusive preview of what lies beyond the next flash
sale.
- Yona Shtern, CEO, Beyond The Rack
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KEYNOTE: Google Insights on Local, Mobile, and Payments
9:45am, Tuesday 27 September
Are you prepared for the omnichannel customer? Google will provide
key data and analysis demonstrating how technology has developed to
the point where it can enhance the retail experience at all points
of the shopping experience, online and offline. You'll learn: -
Where Google is placing its bets and why - How you can take a lead
position with cross-channel shoppers, even if you're not investing
in cross-channel yet - What technologies will be taking off in the
next few years, and how retailers can leverage these trends - Why
Google sees Local, Mobile, and Payments emerging as critical
themes.
- Tyler Hoffman, Managing Director - Commerce, Google
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The State of Australian Online Retailing in 2011
10:45am, Tuesday 27 September
How quickly are Australian retailers growing? How well are they
engaging customers across channels? How are they tackling
marketing, merchandising and customer service? How are they using
technology? Drawing on Forrester's second Australian Online
Retailing Benchmarking Study - a survey of 192 Australian online
retail professionals - Senior Analyst Steven Noble will show what
the sector is doing well today, where is falling short, and how it
will develop in the future.
- Steven Noble, Senior Analyst, Forrester Research, Inc
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Catch of the Day: How One Deal A Day Delivered One Million Plus Followers
11:15am, Tuesday 27 September
Every online retail entrepreneur would love to have one
mega-success story under their belts - the Leibovich brothers have
one each! Catch of the Day and Scoopon are the hottest properties
in Australian e-commerce. Five years ago a daily deal online retail
model would have raised more than a few eyebrows - today it's
raising a whole lot more, with investors lining up and competitors
scrambling to tap into the explosive business models. And now, the
brothers have launched The Grocery Run to take on supermarket
retailing. Get the inside Scoopon (excuse the pun) from Catch of
the Day co-founder Gabby Leibovich, one of Australian retail's most
colourful high achievers. From begging suppliers to breaking
records and busting out of bigger and bigger warehouses, Gabby
delivers the full deal on this incredible retail story. Learn how
to:
- Build a powerful online brand without spending a cent on
marketing
- Understand the online shopper and deliver the deals that drive
huge profits
- Scale for fast growth while maintaining a steady focus on your
core business
- Gabby Leibovich, Co-founder, Catch of the Day
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What I've Learnt in 10 Years of Riding E-commerce Waves in Australia!
11:45am, Tuesday 27 September
Remember the times before broadband penetration, before Facebook,
Twitter, YouTube and the blogosphere? Few have survived the
e-commerce journey that long, and even fewer have thrived. Grays
Online is an exception. From a bricks and mortar auction house to a
thriving national e-commerce enterprise selling everything from
wine to cars through the internet, Grays Online has turned the
digital revolution to maximum advantage. Learn the full inside
story of how Grays Online's continuous transformation has seen off
challenges and allowed it to become one of Australia's true
e-commerce powerhouses. In this session, you'll learn:
- key capabilities needed to run an e-commerce business at
scale
- how to overcome issues that potentially arise when a business
transforms
- some of the difficulties in running an e-commerce business
profitably
- why e-commerce is addictive to the people running the business
as well as the customers
- Cameron Poolman, CEO, GraysOnline
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Unlock the Power of Permission and Grow Your Online Sales
1:30pm, Tuesday 27 September, TRACK A
Permission is not just about an opt-in. It's about building and
nurturing a connection with a prospective customer from the very
first time they browse. Your ability to take that prospect from
browser to customer to repeat purchaser to your biggest fan is the
key to building a sustainable and profitable online business. In
this session you will learn some of the simple yet highly effective
strategies and tactics for triggering sales, engagement and
referral through permission driven relevant, timely and engaging
online marketing.Key takeaways include:
- Measuring the value of your customer database and using it to
grow sales.
- Using social media to building engagement, advocacy and
referral
- How to use targeting and relevancy before, during and post
purchase to increase basket size and sales value
- Jeremy Glass, Managing Director, Permission
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Increased Conversion Through Better Customer Experience
1:30pm, Tuesday 27 September,
TRACK B
Most sites are still achieving single digit conversion rates even
though customer intent-to-purchase rates are 20% or higher in most
cases. Customers are continuing to run into obstacles to the
purchase process that need to be eliminated. Much of the gap
between our customers' purchase intentions and their actual actions
can be explained by "less than optimal" customer experiences. Kevin
oversees the e-commerce storefront and provides overall vision and
leadership to all areas of marketing for OnlineShoes.com. In this
session, he will:
- Examine some of the reasons it's so hard to understand our
customers' perspective
- Explain how the Tree Stump Theory causes us to overlook
obstacles our customers face
- Walk through a four-step process to conversion success
- Highlight examples of customer experience problems and fixes
- Dan Ferguson, Country Manager, Australia & New Zealand, VistaPrint
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Using Online Video to Optimize the Customer Experience
1:30pm, Tuesday 27 September, TRACK
C
One of the greatest challenges of the digital channel is providing
potential customers with a view of the product that is just as
valuable and realistic as if they interacting with the product in a
brick and mortar store. While some tools such as augmented reality
are still in their infancy, there is no tool that is as affordable,
accessible, and increases the value of the customer experience then
online video. This session will provide specific tactics and
valuable information to help you decide how video should be best
used in on your website, tips to affordably implement video, and
what results you can expect from a truly optimized online video
program.
- Dave Haber, Director - Marketing, Communications and Social Media, Ice.com
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It's Not the Size of the Slice, it's the Size of the Pie! - How DealsDirect.com.au is turbo charging its growth by partnering with Ellerston Capital
1:30pm, Tuesday 27 September, TRACK
D
In the fast moving world of online retail, entrepreneurs need to
be clear on their growth strategies. Tried and tested organic
growth strategies might limit potential in the new digital economy.
Recent data show that the top 100 online retailers in the USA are
enjoying average percentage growth well ahead of smaller players.
Although seeking scale is back in the spotlight as a strategy,
there are those who recall the tech boom and bust of 2000, and are
less enamored by this 'new' approach. Paul Greenberg, Executive
Chairman and Co-founder of DealsDirect.com.au will speak about his
experience in partnering with Ellerston Capital, an Australian
Funds management business. He will share the stage with a senior
Ellerston executive to discuss their journey. Entrepreneurs should
get a better sense of whether bringing on capital is the right
decision and how to prepare
- Paul Greenberg, Executive Chairman and Co-founder, DealsDirect.com.au
- Simon Kelly, CEO, DealsDirect.com.au
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Online Rag Trading: Lessons Learned & Making Smart Investments
1:30pm, Tuesday 27 September, TRACK
E
The presentation will outline the insights that can be taken from
Glue Store's journey into online retailing. We will provide a frank
and open discussion of what worked and what didn't and what
marketing investments provided the best return with a focus on
growing revenue, conversion rates, fostering loyalty and repeat
purchase.
- Justus Wilde, Online Strategy Director, Amblique
- Tim Griffin, Search Marketing Director, Amblique
- Kathryn Jordan, Glue Store, Marketing Manager
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The Performance Marketing Jungle - A Guide To Navigating The Ever-Changing Complexity in Affiliate Marketing
2:00pm, Tuesday 27 September,
TRACK A
As a means of acquiring customers online, affiliate marketing
cannot be ignored but how do retailers keep pace with the
fast-changing performance marketing game? New trends such as
pay-per-sale, social network affiliates and other initiatives
continue to increase the complexity of affiliate marketing
decision-making. Learn how to:
- Cost-effectively manage affiliate strategies and stay abreast of
new developments to ensure maximum value from affiliate
channels.
- Integrate the affiliate channel into the overall marketing plan
to complement other channels
- Use affiliates to grow cost-effective revenues
- Understand the latest affiliate marketing trends
- Debra Pereira, Director of Marketing, DrJays.com
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Kick Ass Customer Experience = People, Culture & Systems
2:00pm, Tuesday 27 September,
TRACK B
To deliver excellence in customer experience requires more than
lip service - it involves a relentless, whole-of-business approach
to delivering quality at every touchpoint. There are three
essential ingredients of customer experience excellence - people
(every member of the team), culture (the business' holistic focus
on the customer) and systems (the technology and strategic enablers
that optimise the experience). Learn from a seasoned online
retailer how to:
- Integrate elements of the customer journey to deliver a seamless
experience from search to purch and beyond
- Implement systems and tools to facilitate collaboration and
deliver a great customer experience
- Develop people and culture towards a people serving and customer
focussed mindset
- Wai Hong Fong, Managing Director, OZHut
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Striking Gold with Your Custom Content and Social Media Investments
2:00pm, Tuesday 27 September,
TRACK C
Are you getting the most out of your investments in creating
custom content and growing your social media channels? Online
retailers are sitting on a gold mine of content but much of it is
so buried it will never fully deliver the results they expected.
This session will showcase examples of how savvy retailers are
striking content gold and improving customer engagement and website
conversion rates. You'll see how the customer experience from site
search to product landing pages is delivering relevant
user-generated content such as customer photos, product reviews and
Q&As along with your custom produced blog articles, videos and
educational resources. And, you'll discover specific, actionable
tactics you can use to get more out of your growing content library
and social interactions.
- Steve Groenier, VP Marketing & Sales, Artbeads
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The Rise and Rise of the Value-Conscious Shopper: How to Survive and Thrive in the New World of Deal-Hunting
2:00pm, Tuesday 27 September,
TRACK D
In a post-GFC world value has become king. Shoppers demand great
deals and the expanse of the digital world is making them easier to
find. But, as a retailer, providing a great deal means delivering
value well beyond a product at a price. Getting the formula right
means understanding what inspires loyalty in shoppers and using
technology to deliver the right experience to your customers. In
this session David will cover topics like:
- How the online shopping has landscape changed over the past 12
months with the mass entry of new value-focused businesses.
- What the value-conscious shopper is really looking for and why
they should be embraced not ignored.
- Emerging value-driven business models - who's doing it well and
where to start.
- David Whiteman, Director, Marketing & Product, The Getprice Network
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Tooling Up To Succeed: Avoiding Online Retail Traps
2:00pm, Tuesday 27 September,
TRACK E
E-commerce platforms... customer engagement tools... e-commerce
talent... marketing service providers... logistics... social
commerce... payments and security... the list of suppliers is
growing fast, and understanding how to navigate the technology and
talent maze can spell the difference between long-term success and
a costly disaster. Hear from Peter KrIderas, one of Australia's
most experienced e-commerce retailers how to assess technology
needs, where to procure talent, best practices in integration,
setting up the right structure, choosing agency partners and
understanding the fundamental differences between 'digital' and
'e-commerce' to SELL PRODUCT!
- Peter Krideras, Head of Ecommerce, Bing Lee
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Google Shopping: The New Frontier
2:30pm, Tuesday 27 September, TRACK A
Recently launched in Australia, Google's new Shopping service
allows consumers to find specific products right from their search
engine results. With limited time and demanded efficiency from
consumers, Google Shopping may well be the new search frontier for
retailers. In this tutorial session, you'll hear an overview of the
new service, outlining the steps necessary to have your products
listed. You'll receive plenty of great tips and tricks to help
improve discoverability and you will have the opportunity to ask
commercial and technical questions of the Google team.
- Simon Capel, Business Development, Google
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The Last Mile: Best Practices in E-Commerce Fulfilment and Returns
2:30pm, Tuesday 27 September,
TRACK B
In e-retailing, the fulfilment element is the most critical
customer experience component of all - the hard work is only just
beginning when the customer clicks the buy button. Fulfilling and
delivering orders are crucial steps in delivering a great customer
experience, but unfortunately, many retailers assume the pick, pack
and deliver process is running smoothly unless they hear otherwise.
But smooth isn't enough today - the process must be optimal! In
this session, you'll learn how to: Build a successful multichannel
fulfilment model Understand shipping pricing models, what customers
want and how to get best value in the local market Manage returns
across channels Use fulfilment as a marketing channel to reinforce
brand values and lift sales
- Carl Hartmann, Managing Director, Temando
- John Winning, CEO, Appliances Online
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The Store With No Walls: Increasing Conversion rates across your site through effective Behavioural Merchandising
2:30pm, Tuesday 27 September,
TRACK C
Many retailers focus on conversion optimisation of the home page.
But in online stores, customers don't just walk in through the
front-door: they can enter - and leave - anywhere! The session will
explain how you can address this phenomenon and increase the
relevancy of your merchandising, to raise conversion rates across
all pages, and all stages of the customer interaction cycle online.
Key takeaways include:
- How to apply the cornerstones of traditional "corner store"
merchandising to e-tailing.
- The most appropriate merchandising strategies to use as the
shopper progresses from browsing to purchase.
- How to achieve quick merchandising quick wins without having to
re-engineer your entire website backend.
- Nicklas Larsson, Sales and Partnerships Director, AVAIL
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E-Commerce Talent - 'Mind the gap'…the skills gap that is
2:30pm, Tuesday 27 September,
TRACK D
One of the biggest battlefields in online retailing in this region
is the war for talent. E-commerce expertise is in short supply, and
this session addresses five key challenges. Martin Newman, CEO of
Practicology, draws upon his years of experience consulting to top
tier multichannel retailers in the UK to examine: - The shortage on
education, and how to ensure your e-commerce team gets access to
professional development - How to reduce employee churn through
appropriate development, incentives and succession planning - Who
needs to own e-commerce and how those people should fit into the
corporate structure - Best practices for how e-commerce should be
integrated into the business - What specific skills you should be
looking for in star quality e-commerce personnel - How to determine
who talks the talk and who can walk the walk
- Martin Newman, CEO of Practicology
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My Web Site Is Down! Why the Internet Doesn't Always Work and What This Means For Your Business
2:30pm, Tuesday 27 September,
TRACK E
What does Steve Irwin's death, the Tiger Woods scandal and the
Royal Wedding have in common? They all created massive internet
traffic spikes that slowed down, and in some cases, brought down
websites around the world. Join Ian Teague from Akamai Technologies
as they look into why the public Internet doesn't always deliver on
uptime, performance and reliability, especially during web traffic
disruptions. We'll look at recent large scale internet outages and
share show how this affected online businesses. Most importantly,
you'll learn how to calculate this risk for your own company and
learn about ways to protect your site from man-made, and natural,
Internet slow-downs and outages.
- Ian Teague, Regional Manager, ANZ, Akamai Technologies
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Email Strategies in a World Gone Mocial
4:00pm, Tuesday 27 September,
TRACK A
In a world gone "mocial"-the convergence of mobile, social, local
and email-marketers must change the way they interact with
customers and prospects in order to be successful. By shifting your
email program to focus on highly targeted, behaviour-triggered
messaging-and integrating it in new and exciting ways with social,
mobile and local marketing efforts-you'll help ensure you continue
to get the most out of the channel in this changing mocial
landscape. Using results from Silverpop's survey of 500 companies,
Loren McDonald, Vice President of Industry Relations will explore
general mocial trends and their implications to email marketing.
You'll learn:
- How other companies are using social, mobile, local and email
channels
- Why email must change in a mocial world-and how to make it
happen
- Tips for using social and mobile to grow your email program-and
vice versa
- Real-life examples of integrating mocial channels for maximum
impact
- Loren McDonald, Vice President of Industry Relations
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Holding SEO Value During Web Design - Building the Right Foundation
4:00pm, Tuesday 27 September,
TRACK B
Any business considering re-platforming or redesigning their
website faces a similar dilemma - how do you migrate to a new
system and retain all that hard-won SEO value built over time? What
key principles must you follow when designing and building a new
website to ensure you either maximise SEO value for a new site, or
maintain existing SEO value while you make the transition? Find out
how one of Australia's largest retailers, Priceline, made the right
decisions early to ensure online success through smart SEO, and
learn their future plans for tackling today's rapidly evolving
multichannel retail climate.
- Amanda Connors, Marketing Director, Priceline
- Poorani Prithiviraj, SEO Manager, Outrider
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Dynamic Imaging on the Product Page
4:00pm, Tuesday 27 September,
TRACK C
The product page is one of the critical moments of truth in online
retailing. It's the place where consumers research, select and
purchase products, and it must be compelling and comprehensive
enough to turn browsers into buyers. Using dynamic imagery is a
proven way to optimise conversions - consumers increasingly expect
to see options such as zoom and 360 views as a standard part of the
online shopping experience. In this session you'll learn:
- What is Dynamic Imaging and what is a Digital Master?
- Practical solutions to manage and deploy Digital Imaging
- How to harness the power of Dynamic Imaging to bring your
products to life
- Tony Redhead, Creative Technologist, Webqem
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Multichannel Retail - Manoeuvre Your Business in Line With Customer Expectations
4:00pm, Tuesday 27 September,
TRACK D
Now that online retailing is starting to gain serious momentum in
the Australian market, it is time to review how the internet is
impacting overall consumer behaviour and how that will change the
overall retail landscape. Learn how European and US retailers have
changed their propositions to meet new customer expectations and
what the key success factors are in order to survive the biggest
change in retail for the last 50 years.
- Kees de Vos, VP, Business Consulting, Hybris Software
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Supply Chain Optimisation - The Key to Successful Online Execution
4:00pm, Tuesday 27 September,
TRACK E
Online retailers, like their brick and mortar counter parts, have
to not only succeed online but also in the physical world. The
physical movement of goods as a result of online transactions need
to be effectively managed and integrated into online systems to
ensure high levels of customer service and low supply chain costs -
both of which are critical to succeed in the online world. By
implementing some supply chain basics, some of the most common
problems can be eliminated; out of stocks, lack of product
identification, inability to share and exchange data with trading
partners, shrinkage and late payments, being just a few. In this
session, Sean will step you through the process of how to build an
efficient supply chain strategy.
- Sean Sloan, Business Development Manager, GS1 Australia
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Tactics and Insights into Creating a Relevant and Personalised Message
4:30pm, Tuesday 27 September, TRACK A
As communication channels grow, retailers need to think about
relevance and pay more attention to personalising email
communications to engage shoppers. Savvy retailers are analysing
their shoppers first to ensure the email communications they are
sending are targeted enough to drive customer acquisition and build
loyalty. With examples from organisations that have built effective
email marketing strategies, Jen and Julia will explore the tactics
you can use to engage individuals:
- How do you use segmentation and personalisation to create
relevant one-to-one email campaigns?
- How do you decrease opt-outs and increase opt-ins?
- What is the most effective way to manage your distribution
lists?
- Which digital channel is the most effective and how do you use
more than one?
- How do you talk to shoppers all over again through
retargeting?
- How do you leverage the latest innovations to expand your
brand's footprint?
- Jennifer Caravantes, Head of Client Services, Experian CheetahMail, APAC
- Julia Robert, Client Services Consulant, Experian CheetahMail, AU
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SEM Booster: Are you getting the most from your number one revenue driver?
4:30pm, Tuesday 27 September, TRACK B
Search marketing moves at lightning speed, and in order to
generate maximum profits from digital marketing efforts, you need
to move just as fast to understand the performance-marketing game.
The recent launch of Google's multichannel funnel has made search
even more powerful, and this session addresses:
- Latest trends and developments in search marketing you
absolutely need to be on top of
- How to create winning performance-based search models
- How some of Australia's leading retailers are scoring big wins
with smart search marketing
- Sam Shennan, Managing Director, Clicks2Customers
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LIVE REVIEWS: Website Critiques for Retail Websites
4:30pm, Tuesday 27 September,
TRACK C
This is one of the highest rating sessions from last year. Live
reviews give e-retailers the rare opportunity to get an on-the-spot
reviews of their websites. Audience members from the floor, can
volunteer their websites for critique on the big screen. Discover
what works and what doesn't work in terms of design, usability and
conversion. Even is your site is not chosen for analysis, this is
an educational session that all attendees can benefit from.
- Craig Smith, CEO, Trinity Insight
- Dan Ferguson, Country Manager, Vistaprint.com
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Confessions of a Serial Entrepreneur - 10 Lessons Learned for Building an eCommerce Company in Australia!
4:30pm, Tuesday 27 September,
TRACK D
Want a monster head start in online retailing? Learn from someone
who's done it multiple times. With 7 start-ups under his belt,
Daniel Jarosch is a serial entrepreneur with a wealth of experience
in e-commerce. His latest business is brandsExclusive - Australia's
first invitation only shopping club. In less than 2 years, this
business has gone from idea to a multimillion dollar company that
now employs over 130 people and has become Australia's fastest
growing shopping website with 15,000 to 20,000 new members joining
each week. Daniel is also co-founder of Spreets.com.au, which was
sold to Yahoo!7 for $40 million AUD, and founder of
StyleTread.com.au, an online shoe retailer that will set new
standards in terms of service and convenience (e.g. free next day
delivery, 100 day return policy, and free returns). This session is
guaranteed to put you on the fast track in learning about:
- Structuring and resourcing for a successful online venture
- Sourcing and securing funding
- Accelerating growth and implementing the tools to achieve
ambitious milestones
- Loving every minute of the ride
- Daniel Jarosch, Founding Director, BrandsExclusive
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360 Degree View of the Australian Online Customer - Trends and Insights for a Winning Edge
4:30pm, Tuesday 27 September,
TRACK E
How are Australian consumers changing their shopping habits? How
is buying behaviour being transformed by digital, mobile and social
shopping opportunities? And most importantly, how can Australian
retail businesses profit from these insights? This deep analysis
session turns insights from volumes of transactional and
behavioural data into actionable strategies for fast-tracking your
e-commerce success. Learn about:
- Observed changes in online shopping behaviour of Australian
consumers;
- Understanding which types of consumers are purchasing
online
- New sources of insight to drive competitive strategy on and
off-line
- Price variation in the online market place.
- Tony Davis, Director, Quantium Online
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Keynote: Battle Plans: How Walmart Will Compete on The New Multi-Channel Frontier
9:05am, Wednesday 28 September,
Nothing has sliced up traditional retail business models in recent
times more than the online channel. Big box retailers have had to
adapt and adapt quickly to extraordinary change, or face declining
revenues and falling share value. Online shopping has continued to
significantly outpace the growth of traditional retail channels
around the worldThey don't come any bigger than Walmart. The retail
colossus has a strong e-commerce business - but capturing and
maximising growth means adapting to a new multi-channel
environment. Since January last year, Steve Nave has been charged
with overseeing the vision and growth strategies for Walmart.com.
In this exclusive keynote for Online Retailer, Steve walks you
through Walmart.com's recent multi-channel successes and
challenges, including:
- Building a multi-channel vision - where did we start?
- Outlining Walmart.com's recent multi-channel implementations and
the decision process behind these efforts
- Lessons learned and critical mistakes to avoid
- How Walmart's learnings and insights can be applied to a broad
spectrum of retail models
- Steve Nave, SVP & General Manager, Walmart.com
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KEYNOTE: Pure Perfection: How ASOS is Winning Tomorrow's Online Customers Today!
9:40am, Wednesday 28 September,
One of the world's biggest success stories in online apparel
retail, ASOS is a $300 million plus business with a fast-growing
global footprint. Based in the UK, its international revenues now
exceed its UK revenues, and ASOS is growing at a rate of greater
than 60% per year. How? ASOS is totally in touch with the global
online customer, leveraging social media and online marketing
channels to engage and convert customers in stunning style. Find
out why this global pureplay success story is scaring the hell out
of apparel merchants worldwide, and how you can draw upon their
incredible vision to stake a claim on future online business.
- Jon Kamaluddin, International Director, ASOS.com
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Reviews Are So Last Year: The Next Big Social Commerce Innovations
10:45am, Wednesday 28 September,
TRACK A
It is difficult to keep abreast of the trends and technologies
shaping social media, and it is even more difficult to prove the
measurable value of social initiatives internally within the
organisation. In this presentation, Mike Svatek, Chief Product
Officer at Bazaarvoice, will showcase the innovations shaping the
industry and the trends and strategies used by the world's largest
brands to make social an integral part of how they do business. In
this presentation, you will learn:
- The trends and ideas shaping the future of ecommerce and social
shopping
- How Australia's top retailers are innovating with user-generated
content
- How brands can extract invaluable customer and product insight
from social data
- The best and most effective metrics to quantify the value of
social media
- Mike Svatek, Chief Product Officer, Bazaarvoice
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Winning cross-platform strategies: From website to mobile to iPad and back again.
10:45am, Wednesday 28 September,
TRACK B
Not only will we do a detailed, deep-dive into how Diapers.com and
Soap.com, two of the United States hottest pure-plays, use data,
design and user experience to create brand-driven yet
high-converting websites, but we'll also explore how we translate
this customer-focused experience to mobile and iPad. Each platform
has its own unique obstacles and opportunities, both around design
and consumer psychology, and we'll explore how to leverage what's
great about each one. Finally, come ready for learning, we're going
to pull the curtain back a bit and share with you real customer
data across each platform.
- Josh Himwich, Vice President, E-commerce Solutions, Diapers.com/Soap.com
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Nobody Says No to The Gun Dog: How 'Steve' Earned 10 Million Bucks for a Small Retailer
10:45am, Wednesday 28 September,
TRACK C
Actors say you should never work with children or animals. In the
online world, at least one of those can get you an extra $10
million. To find out how you can build an online icon with a big
idea and zero budget, you need to be at this session. You will
learn:
- Following the rules isn't everything, and sometimes you've got
to turn your thinking inside out to change your fortunes
- Even in the online world, niche customers still love a real
conversation
- Product knowledge mixed with passion and character is worth
millions - literally
- Online retail is for the dogs - you need to meet Steve
- Rob Snell, Owner, GunDogSupply.com
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Panel: The New Retail Realities
10:45am, Wednesday 28 September,
TRACK D
If a child told you "When I grow up, I want to work in retail",
what would you say? The online world has not only changed the way
consumers shop and fragmented retail forever, it's turning retail
business thinking on its head. This panel discusses the new
realities for retail, where brands no longer rely on retailers to
deliver customers; where media companies disenchanted with
declining ad revenues turn to e-commerce to drive their audiences
into virtual storefronts; and where nimble niche retailers can
carve hearty slices of revenue off institutional brands. What lies
ahead for 2011 and beyond as the world of retail transforms?
- Moderated by Grant Arnott, Managing Editor, PowerRetail.net
- Clark Hamilton, Group Manager Sony Branded Channel ANZ, Sony Electronics
- Laura Yeomans, Country Manager, ShopStyle Australia,
- Daniel Jarosch, Founding Director, brandsExclusive
- Dan Ferguson, Country Manager, Vistaprint.com
- Patrick Terrell, Marketing Director, SurfStitch.com
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Delighting the Cross-Channel Customer: Giving Customers What They Want
10:45am, Wednesday 28 September,
TRACK E
Today's cross channel consumer demands the product they want, when
they want it, and how they want it. Allowing consumers access to
your inventory and product information across your enterprise no
matter where they are located is the ultimate nirvana for a
retailer. Logistically, it can be a nightmare. This detailed
presentation is an absolute imperative for multichannel retailers
competing for the loyalty of the cross-channel customer. You'll
learn how Roots Canada addressed the key business challenges and
implemented a solution to create a seamless cross-channel
experience.
- James Connell, VP, E-Commerce and Marketing, Roots Canada
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Marketing Automation: A Strategy to Drive More Efficient Ecommerce Operations, Higher Sales Revenues and a Better Buyer Experience for your Customers.
11:30am, Wednesday 28 September,TRACK A
Why do some visitors to your site buy something and some others
don't? What's really on the minds of your visitors and customers?
Today, a successful marketing program must be sophisticated,
focused on one-to-one messaging, and tied directly to revenue-all
while making the best use of email, social, mobile, and
location-based offerings.
In this session you will learn about the benefits of leveraging an
integrated marketing automation solution and well thought out
digital analytics and learn how actionable insights into your
visitors and customers will lead to greater sales and marketing
success. You'll get an inside look at how a number of retailers and
other organisations leverage digital analytics and then how they
took things to a whole new level by implementing an integrated
marketing automation solution.
Come and listen to Martin Walsh - General Manager of Marketing at
Macquarie Telecom share his insights into marketing automation and
how it helped him grow Tabcorp's ecommerce division from less than
$20m in annual sales to more than $700m in annual sales. Martin and
his guest speakers from Marketo, WebTrends and a number of
retailers will also offer lots of actionable insights, tips,
tricks, and techniques for getting the most out of digital
analytics, marketing automation and lead nurturing.
- Martin Walsh, General Manager - Marketing, Macquarie Telecom
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Increase website ROI through testing : Using A/B and Multivariate tests to find optimal conversion for your site
11:30am, Wednesday 28 September,TRACK B
Gain practical insights, free or cheap tools you can use and solid
advice on the best things to test on your site. Craig will show
several case studies of international site testing, and how these
drive conversion lifts of up to 33% for Autoglass, Safelite, Obrien
and other glass companies owned by Belron. Using the power of 7
million tests run every month on these sites, Craig will show you
what really matters and how to uncover hidden value without
additional marketing spend. Craig also illustrates how his tests
affect other contact channels, and how you can use online to
optimise other parts of your business
- Craig Sullivan, Group Customer Experience Manager, Belron International Ltd
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E-commerce Marketing on a Small Business Budget
11:30am, Wednesday 28 September,TRACK C
How do you successfully market your small business website on
little to no budget? What are the secrets? Can it be done? The
answer is yes. This presentation reviews the in's and out's of
marketing an ecommerce website for small businesses. Whether a
recent startup or a one-person show you can accomplish great
results for your web project. Topics include CPC, SEO,
merchandising, affiliates, email marketing, social media, PR and
b2b marketing strategies for the small guy!
- Mike Lyman, VP of Business Development, SigningTime.com
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Panel: Avoiding Disaster: Managing a Technology Implementation
11:30am, Wednesday 28 September,TRACK D
In technology implementations, the devils in the details, as any
online retailer changing platforms or adding new functionalities
knows. In this session, we address best practices for scoping and
testing new implementations, focusing on regression testing and
user acceptance testing of new code. We'll discuss integration
meetings and the right questions to ask, building a timeline,
fleshing out what information documents are needed, and identifying
the key inclusions that should be in your vendor agreements before
you build your website.
- Stuart Duff, General Manager - Multichannel, Bevilles Jewellers
- Grant Tildsley, Online Sales & Development Manager, Ted's Camera Stores
- Phil Grech, CEO, FourFires E-commerce
- Martin Newman, CEO of Practicology
- Roy Green, Managing Director, One Dot Project Management
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Retail Revolution - Shaping the Future of Cross-Channel Retail
11:30am, Wednesday 28 September,TRACK E
Simply creating a website and getting on Facebook and Twitter does
not constitute Cross-Channel Retailing. Andy Nicholas from IBM's
global commerce team lays out the vision of Seamless Cross Channel
and what the world's best practice looks like. Andy is joined by
Paul Downs, Co-founder of Hitworks and former CIO of retailer City
Beach as they discuss the Australian landscape and where we are in
the Seamless Cross Channel roadmap. Paul shares his experience and
advice in this "talk show" session. Questions from the audience are
welcome.
- Paul Downs, Co-founder, Hitworks
- Andy Nicholas, Worldwide Sales Lead, Commerce Solutions, IBM
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KEYNOTE: Adventures of a Fast Growth Web Retailer - What We've Learnt So Far!
1:30pm, Wednesday 28 September
With the shoe industry valued at $2 billion and with at least 15
percent of this projected to be sold online, pure play retailer
StyleTread has established a fast, firm foothold (no pun
intended!). Launched in November 2010, StyleTread has leap-frogged
ahead, scoring some major wins including an investment from the
Nine Entertainment Company. Mark Rowland, co founder of StyleTread
shares his experience on the inspired evolution of the business,
from building the team, setting up operations, merchandising,
marketing and fulfillment, to guiding and managing the company's
meteoric growth, as well as discussing the lessons (good and bad)
learned along the way.
- Mark Rowland, Co-founder, StyleTread.com.au
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KEYNOTE: 7 Habits of Super Etailers from Online Retail Industry Award Winners
2:00pm, Wednesday 28 September
Cyberspace is the biggest universe retailers have ever
encountered, an infinite blank canvas to throw all sorts of
business ideas at. Some work, most don't - that's a fact. Now, as
online retail matures, a body of evidence is emerging that define
best practices in e-commerce, traits demonstrated by the winners of
the Online Retail Industry Awards. Learn from Australia's
e-commerce exemplars what the 7 most important habits that ensure
success are, and how you can exploit these to give your business a
competitive advantage.
- Grant Arnott, Managing Editor, PowerRetail.net
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The Ultimate Roadmap for Driving Maximum E-Marketing ROI
3:00pm, Wednesday 28 September, TRACK
A
Online marketing is becoming increasingly complex, but at the same
time offers incredible ROI for the smart marketer. Data is the key
- the online environment offers it in bucketloads, but how do you
keep on top of the right metrics and gain the greatest wins for
your business? How do you track and optimise the multitude of
online and offline channels available? Learn in this session the
latest strategies and winning techniques for:
- Foolproof data-driven decision-making
- Advanced channel options
- Clickstream data attribution
- Dan Salter, Salmat Limited
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Translating the Anaconda In-store Experience to Online: The Adventure Starts Here!
3:00pm, Wednesday 28 September, TRACK
B
Discover how national retailer Anaconda launched into the
E-commerce market and brought the in-store experience online. Learn
how effective online merchandising strategies helped shape the
success of the site, and how ongoing innovation continues to
increase conversion. In a rare opportunity, you'll hear from Andre
Javes, the CEO of Anaconda share his his experience with taking the
brand online. The session will focus on:
- Approaching experiential design and usability
- Strategic merchandising
- Customer loyalty programs
- Understanding the process of taking a uniquely positioned brand
online
- Andre Javes, CEO, Anaconda
- Joel Thorsen, Group Account Director, Bliss Media
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Six "Must Know" E-commerce Metrics
3:00pm, Wednesday 28 September, TRACK
C
Web Analytics can be an amazing technology, but also a highly
under-utilised one. Complex deployments and integrations frequently
leave business users and marketers befuddled. Without dedicated
staff to analyse metrics, web analytics packages more often than
not collect dust. This session is focused on outlining the 6 most
important web metrics to monitor within your eCommerce business and
what to look for as it relates to your website's performance. By
focusing on these six metrics on a weekly basis your business can
be more proactive to improving the effectiveness of your eCommerce
performance.
- Craig Smith, CEO, Trinity Insight
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What Platform or Technology and When?
3:00pm, Wednesday 28 September, TRACK
D
When researching and selecting a new platform or technology to
power your online store the process is overwhelming and confusing.
More daunting is making the right decision based on the investment
you're about to make. Some have the same features and cost more,
others cost less. What is the right decision? We'll talk through
some practical steps to assist your process and demonstrate where
some of the leading technologies and platforms are best suited to
your requirements.
- Paul Wilson, White Labelled
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The Challenges Consumer Manufacturer Brands Face in Leveraging Their Own Digital Marketing
3:00pm, Wednesday 28 September, TRACK
E
Talk about treading carefully! This session will outline the
conundrum that manufacturers and brands face when trying to promote
their own products online. Knowing that consumers are searching
online for the purpose of research and purchase, big brands can
easily step on the toes of their retailers by promoting their own
products. Managing this delicate relationship is essential to
achieving symbiotic profitability across direct and retail
channels. In this session, you will learn how to:
- Leverage your brand territory to improve discoverability and
highlight opportunities for retailers
- Use your website to promote your full range of products and be
the 'store house' of complete product knowledge
- Capitalise on the shift towards social media and own the brand
relationship with consumers
- Dale Eastman, Online Marketing Coordinator, Hagemeyer Brands Australia (JVC)
- Erik Wang, Digital Media Director, Net Starter
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The Re-marketing Advantage: How Roots Canada Uses Analytics to Drive A Superior Customer Experience
3:30pm, Wednesday 28 September, TRACK
A
Tanja Zelko, Manager, Online Marketing and Customer Experience,
Roots Canada Site visits, conversion rates, transactions and basket
values are what all good online retailers measure, but remarketing
is where top brands like Roots Canada are increasing loyalty and
driving up revenues. By harnessing the power of analytics for
continuous improvement, Roots will demonstrate how it continually
improves the customer experience and increases revenue through
personalisation, recommendations and retargeting. This presentation
will deliver the theories, the strategies and draw on real examples
you can implement today.
- Tanja Zelko, Manager, Online Marketing and Customer Experience, Roots Canada
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Website Analytics to Improve Website Performance
3:30pm, Wednesday 28 September, TRACK
B
Basic website metrics can tell a basic story. "Are website visits
increasing and are they converting to sales?" Website analytics can
provide significantly more detail than the basic retail metrics of
visits and conversions. This session will provide some examples to
demonstrate how to continually improve website performance by using
actionable data from website analytics. Attend this session and
discover how to look for trends to develop new channels, identify
tips to immediately make use of site search data to get more
traffic, and understand how small changes to the site can make a
big difference to site conversion rate
- Paul Robinson, Marketing & Commuications Manager, ABCShop.com.au
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Search Marketing for the Budget-constrained!
3:30pm, Wednesday 28 September, TRACK
C
Search engine marking is in continual flux. Retailers face new
competitors willing to spend large sums to appear high in search
results and newcomers who beleive they can master search marketing
by throwing money at it. Small retailers who plan to acquire new
customers must find ways to compete without huge budgets. This
session will give attendees inside tips on how to manage keyword
and natural-language search programs without huge resources.
- Nathan Huppatz, Co-founder, Directshop
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Hunters, Gatherers and Groundhogs - The Technical Building-blocks That Enabled Tesco's Mobile Journey
3:30pm, Wednesday 28 September, TRACK
D
Discover how Tesco went about implementing the design and
technology aspects of its mobile journey. This includes both how
they chose the mobile handsets to target, and the server-side
systems that make it all work. Nick talks about Tesco's
controversial decision to allow third party developers between its
brand and its customers. Why? - and what are the safeguards?
- Nick Lansley, Head of R&D, Tesco.com
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Evolution of the Customer Intelligence Hub
3:30pm, Wednesday 28 September, TRACK
E
In this session, we look at Customer Intelligence's changing role
in marketing organizations, and why it's becoming increasingly
critical for multichannel success. We'll provide case studies of
multichannel merchants who've used CI to improve campaign and
customer ROI, and we'll explore the key metrics for multichannel
companies to capture within a successful customer intelligence
practice. Finally, we'll touch on key trends for Multichannel
Customer Intelligence for 2011-2012 and helpmake sense of the
organizational requirements to make these trends a reality within
your firm.
Key Takeaways:
- Attendees will learn how to "score" their organization on the
Customer Intelligence maturity scale
- Attendees will be prepared for the impending changes in CI -
Data capture, integration, real-time analytics, and business
application
- Attendees will have the beginnings of a roadmap for increasing
their customer intelligence maturity
- Fatemeh Khatibloo, Senior Analyst, Customer Intelligence, Forrester Research
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Extreme Measures: Squeezing Maximum Value from Your E-Marketing Dollars
4:00pm, Wednesday 28 September, TRACK
A
Smart marketers know how to leverage the full power of digital to
drive high performance returns on every dollar spent. Now, get even
smarter - advances in measurement and attribution give online
marketers extraordinary visibility and power to perform, but it's
an increasingly complicated and competitive environment. Get more
sophisticated in:
- Assigning value to each interaction between customers and your
site prior to purchase
- Drive and fund campaigns and media partners with better-informed
decision-making
- Understand the full spectrum of attribution models
- Using metrics like 'Attributed Return on Ad Spend' to optimise
your marketing mix and budget
- Measuring full value of display campaigns using full funnel
attribution
- Modelling future customer performance by acquisition channel to
maximise market share growth
- Dan Ferguson, Country Manager, Vistaprint.com
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LIVE REVIEWS: Product Page & Checkout Optimisation
4:00pm-5:00pm, Wednesday 28 September,
TRACK B
Product pages, shopping cart and the checkout pages are the most
crucial to every transaction. In this Live Reveiew session, Martin
and Craig provide on-the-spot critiques of attendees retail
websites. You can voluteer your website and gain valuable feedback
on how to improve the performance and conversion rates of your
product and checkout pages. Even is your site is not chosen for
analysis, this is an educational session that all attendees can
benefit from.
- Craig Sullivan, Group Customer Experience Manager, Belron International Ltd
- Martin Newman, CEO, Practicology
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Building a Brand Online: The Fast Track to Earning Customer Trust
4:00pm, Wednesday 28 September, TRACK
C
One of the hardest things for any new online retailer to build is
a trusted brand. In the tangled web of the internet, wary consumers
will avoid sites that don't convey the 'right' image. How do you
prove to shoppers that you're for real, that shopping with you is
safe and that you'll deliver value? Learn the art of:
- Building a credible online brand
- Designing your site to convey trust, security, reliability and
value
- Creating and displaying content that reassures customers of your
credibility
- Avoiding the classic, counter-intuitive mistakes that deter
customers
- Mike Wilson, Founder, mooo.com.au and tinyme.co.uk
- Ben Liau, Marketing Manager, mooo.com.au
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Fighting Online Fraud 101 - Key Tips and Debunking The Myths
4:00pm, Wednesday 28 September, TRACK
D
In calendar 2010, online fraud rose by 38% according to APCA.
Thieves are primarily interested in two things: stealing your
sensitive payment data to re-sell on the black market, and/or using
that payment data to steal goods and services from you. Online
fraud increases partly because there is a lot more online commerce
and partly because new online consumers and retailers are still
working out how to stay safe online. In this session learn what
makes up a robust fraud detection system and one that you can
implement to keep overheads low and optimise customer experience.
Among the topics include top 10 key warning signs for higher risk
transactions, how to take advantage of the latest improvements in
VbV, CVV2 and free anti fraud tips and tricks to detect and fight
fraud.
- Justin Roche, Director, E-Commerce (Aust & NZ), Visa
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Bringing Flash Sales In-house - How US Retailer, Annie Sez is Winning With its Own Flash Sales Campaigns
4:00pm, Wednesday 28 September, TRACK
E
Flash sale sites are scoring big wins for brands and investors.
How can you enter this market while preserving margins and engaging
customers? What are the key concerns for brick-and-mortar
retailers? Join Aaron Mandelbaum, Web Marketing and Ecommerce
Manager for Annie sez, as he delivers critical insights from one of
the first brick-and-mortar retailers to launch a private flash
sales website. Takeaways include:
- Questions you have to ask yourself before you begin
- Creating Engaging Offers
- Merchandising and Promotion Strategies
- Attracting, engaging and growing the value of customers
- Aaron Mandelbaum, Web Marketing and Ecommerce Manager, Annie sez
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Harnessing the Power of Comparison Shopping Engines in Australia
4:30pm, Wednesday 28 September, TRACK
A
Comparison shopping drives more than 10 percent of online sales
globally, a number that continues to rise as more and more online
research is done by consumers prior to any entry into an online or
physical store. Unlocking the hidden power of comparison search
engines (CSEs) and placing your products in the right markets in
the most efficient way is core to a successful online retail
strategy.
This session focuses on:
- Understanding all the key CSEs in Australia are and how to
leverage them, including Google Shopping, GetPrice, Shopping.com.au
and more
- How to launch and maintain successful CSE campaigns
- How to improve efficiencies, increase quality and speed to
market, and maximise ROI
- Mark Gray, Managing Director, ChannelAdvisor Australia/Asia Pacific
- Aidan McGaughey, Business Development Manager, ChannelAdvisor Australia/Asia Pacific
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Getting Shopping Carts Straight: Understanding the Market and Choosing The Right Option
4:30pm, Wednesday 28 September, TRACK
C
Cars don't come in one-size-fits-all packages. Neither do houses.
You tailor your selection to suit your wants and needs. The same
applies to shopping carts - there's no easy answer to the question
"What's the best shopping cart?" There are a wide range of
considerations, and an infinite number of choices. This session
examines the online shopping cart market, the latest trends and
acquisitions, and how you can make an informed selection that will
provide the best results.
- Mark Baartse, Consulting Director, First Rate
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Pricing & Promotion: Managing Conflict in Multichannel Environments
4:30pm, Wednesday 28 September, TRACK
E
With online commerce in Australia growing at 3x times of
traditional bricks and mortar and growing customer expectation that
the same products be provided across multiple channels it's
important all channels are integrated to maximise total sales and
reduce potential customer confusion. In this session, we outline a
number of possible transparent approaches to manage conflict
focusing on each element of the marketing mix.
- Speaker to be announced shortly
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