Speaker Bio

Jason Kang

VP of Marketing & International, Zazzle

Based in Redwood City, Jason heads up all aspects of Zazzle's global marketing, including the consumer, partner, acquisition and retention teams. He is an active member of the Zazzle executive management team and responsible for driving revenue for both US and international businesses. He has been with Zazzle since 2005 in a variety of key roles. Prior to Zazzle, Jason worked in the technology investment banking division of Salomon Smith Barney.  Jason graduated from Stanford University with a BA in Economics and a minor in Psychology.

Jason's Presentation Thoughts

Please summarise the content of your session/s (in your own words):
The presentation will be a case study highlighting the importance of search (still) for online retailers and some of the ways Zazzle has leveraged this channel.

What can attendees expect to take away from your session/s?
Hopefully there are some specific and actionable takeaways that attendees can digest and act upon immediately to see impact on their businesses.

The hottest thing in online retailing right now is:
Mobile. Can't turn anywhere without someone talking about the latest gadget and apps that are really opening the door to commerce. This medium probably isn't relevant for everyone today, but will be soon.

Some of the best examples of online retail best practice are:
Best practices and Amazon are almost interchangeable … what they have done with recommendations, gold-box, 1-click and Prime are great examples of e-commerce innovation. But they don't do everything right all the time, so it is definitely good to see what others out there are doing. Free-ship both ways, private sales, group-buying, etc. are some retail trends that are worth watching.