Bob Thacker

SVP, Marketing & Advertising, OfficeMax

Bob Thacker joined OfficeMax in late 2005, bringing a strong background in marketing and brand development. In his leadership role, Bob guides the company's brand position and all customer marketing interactions. Early successes with OfficeMax include standout creative campaigns such as 'Save Money On Ink' tattoo creative, 'ElfYourself', a viral marketing phenomenon, 'Schooled', a reality back-to-school television show and 'The World's Largest Rubberband Ball' national media event.

Bob's career before joining OfficeMax includes a stint as CEO/President of BBDO Minneapolis, as Senior VP of Marketing Services at Sears Roebuck, and as VP of Marketing at Target Corporation.

In 2001 Bob was awarded the Silver Medal by the Minnesota Advertising Federation as the Man of the Year. He was twice selected by Advertising Age as one of the "Top 100 Marketers in the Nation." Bob has also been elected to the Retail Hall of Fame, which honors only one retail professional each year. This year, Bob was also chosen by Advertising Age as one of 24 top media authorities in the industry.

OfficeMax is a US based multichannel retailer with $3.2 billion in annual online sales. It is ranked 6th largest online retailer in the US in the Internet Retailers Top 500 Guide.