
Director of Client Services, Experian CheetahMail, A/NZ
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Austin Brown has been a specialist within the email marketing arena since 2000 and is currently the Client Services Director for Experian CheetahMail Australia and New Zealand. He also worked for CheetahMail in the UK, and has hands on experience of the American market with CheetahMail as well as with Digital Impact (Now Acxiom Digital).
As expected, Austin has seen significant changes within this marketing channel, particularly with the sophistication of the emails being delivered. He has helped build the creditability of email marketing through a number of initiatives, including being a founding member of the email marketing council for the UK Direct Marketing Association which promotes best practice, legal responsibilities and new ideas for clients and service providers alike.
Austin has worked with clients such as Readers Digest, Estee Lauder, The Good Guys and Grays Online, utilising his in-depth experience to help them leverage the best possible results from email marketing.
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