Presentation: Small Fish Taking Over Big Ponds - How to Harness the Power of the Internet for Competitive Advantage
It's unfathomable, but it's true. Ground zero to over $1 billion in sales in less than a decade - Zappos.com, a shoe and fashion retailer is the dream model of internet retailing. How has this incredible result been achieved? You have ONE chance to find out. Discover the enlightening secrets behind Zappos.com's phenomenal success, based on its unwavering mission to deliver happiness via the three C's: clothing, customer service and culture. Zappos.com was awarded Etailer of the Year award at the recent World Retail Congress
The journey of growing DealsDirect.com.au into Australia's number one online department store, from the ground up, has been, and is, in itself a journey of discovery and dealing with constant change. The brand has faced, and continues to face a number of crucial "crossroads." Sharing insights, experiences, successes and failures, this keynote provides a practical and real life journey into the exciting and every changing world of online retail. As the song goes, "you can check out any time you like, but you can never leave!"
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