New Product Review Service Launched for Australian Etailers

Wednesday, 17 February 2010

The new service allows etailers to quickly and easily add consumer review functionality to their sites. The attractive interface includes overall ratings, review tags, rating helpfulness and sharing to popular sites such as Facebook, Twitter, and MySpace, and much more.

Adam Canter from Shopping.com said "studies show more than 70 per cent of online consumers look to product reviews before making a purchase decision and that displaying product reviews can demonstrate more than a 100 per cent increase in conversion to sale."

"We are extremely excited to bring this into the Australian market after several months of Beta testing in the US and UK," Canter said.

Product reviews are rapidly becoming a must-have for leading e-commerce sites but can be costly for a retailer to build and maintain. PRS offers etailers an easy-to-integrate, low-cost, full service solution that is tailored to their customers.

"We are listening to our merchants and delivering product solutions to meet their needs. As a global company, Shopping.com Australia is following trends in the US and Europe and is pleased to add the product reviews service to our suite of value added products available to our merchants in Australia," he said.

Shopping.com also announced the launch of their new iPhone app for the Australian market today. Bringing the power and convenience of Shopping.com to the iPhone, shoppers all over Australia can simply and conveniently find the right product at the right price from the right merchant ... from Havaianas to the Nokia N95.

"'We are also committed to helping Australian consumers solve the what to buy dilemma they face on a daily basis, our new iPhone app is another tool to ensure they have all the relevant information at hand before purchasing," he said.

*PRS is currently only available to etailers enrolled in the Shopping.com Merchant Program.