Australian Online Retail Study Announced

Friday, 5 February 2010

A groundbreaking new benchmarking survey was launched today by Online Retailer, in association with leading market research firm Forrester Research. The Australian Online Retailing Study will help online and multi-channel retailers benchmark their business against their peers and provide the industry with insights and intelligence that can be used to shape the future of e-retailing in Australia.

The study represents a pioneering milestone for the Australian online and multi-channel retailing community, with a direct focus on e-business operations and the challenges that are currently facing online retailers selling online. Topics covered in the ten-minute survey include e-commerce technology decisions, social media trends, mobile trends, and online merchandising tactics.

The results from the survey will provide the first real detailed look at the state of online retailing in this country, from an e-retailers perspective. The results will provide retailers with the information they need to improve their business and retail websites, and develop new strategies to compete in what is fast becoming a new era in Australian retailing.

If you are selling online, you will want to take part in this groundbreaking survey as an investment in the future of your business and industry. For taking part in the survey, participants will be able to access the data for free to help benchmark against peers; the results will be emailed at the close of the survey.

To participate, please click here

Privacy
All information supplied is strictly confidential and the results will be used anonymously and in aggregate.