Roundtable

Roundtable Discussions Topics and Agenda

Please note: Access to Roundtable Sessions is open to retail-side delegates only. Supplier-side delegates are restricted from participating in these sessions.

What are Roundtables?

Tuesday 6 July, 3:10pm (Search & Email Marketing Day delegates only)
Wednesday 7 July, 4:10pm (Main Conference delegates only)
Thursday 8 July, 8:00am (Main Conference delegates only)

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Search & Email Marketing Day

Tuesday 6th July, 3:10pm - 4:00pm

From Clicks to Dollars: Using data, analytics and consumer insights to drive multi-channel revenue streams

Table Host: Michael Kustreba, Vice President, ANZ, Epsilon International, and Melina Rohan, Director of Regulatory Affairs, Australian Direct Marketing Association

Creating Killer Content for Email Communications

Table Host: Bill Hammer, ExactTarget

Modern Rules of Relevance for Email Marketers

Table Host: Jeff Clark, Silverpop

Social Strategies That Work

Table Host: Graham Jackson, BazaarVoice

Key Australian SEM Trends in 2010

Table Host: Edward Lakman, Experian Hitwise

Secrets of Strategic Search Campaigns - When, How and How Much

Table Host: Frank Grasso, e-Channel

Search Marketing Mythbusting - Common Misconceptions and Home Truths

Table Host: Mark Baartse, FirstRate

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Main Conference - Day 1

Wednesday 7 July, 4:10pm - 5:00pm

Cross-channel integration - the challenges and solutions for multichannel retailers

Table Host: Susan De Jonge, Retail Lead, Sydney IBM Global Business Services

Manufacturers session - managing direct to consumer sales via online

Table Host: Mark Steele, ATG

From Clicks to Dollars: Using data, analytics and consumer insights to drive multi-channel revenue streams

Table Host: Michael Kustreba, Vice President, ANZ, Epsilon International, and Melina Rohan, Director of Regulatory Affairs, Australian Direct Marketing Association

Integrating Live Chat - how to maximise live chat functionality to improve customer service and loyalty

Table Host: Steve Fitz-John, Live Person

What's par in fulfilment practices? Ensuring your backroom delivers what your storefront promises

Table Host: Carl Hartmann, Temando

The cardinal sins of SEO - what you don't know that's holding your discoverability back

Table Host: Daniel Turner, LTSEO

Building and/or Rebuilding your E-Commerce Website - Everyone's an expert, or so they'll tell you!

Table Host: Peter Krideras, BingLee

Going global - essential considerations for international selling

Table Host: Mark Gray, Channel Advisor

State of the nation - ecommerce industry developments that affect Australian retailers

Table Host: Sam Shetty, Netregistry

Logistics optimisation - tips for improving the efficiency and profitability of your retail business through fulfilment

Table host: Boris Ivanov, Australia Post

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Main Conference - Day 2

Thursday 8 July, 8:00am - 8:50am

Harnessing analytics for continuous improvement

Table Host: Kevin Mackin and John Squire, Coremetrics

When Customers Aren't Happy: How to Deal with Negative Word of Mouth

Table Host: Andy Leaver, Bazarrvoice

Local and international marketplaces - leveraging the power of Amazon, eBay and the like

Table Host: Mark Gray, Channel Advisor

How major global brands deliver a cross-channel e-commerce experience

Table Host: Mark Steele, ATG

Emerging trends 2010 - what Hitwise data is telling us about online shoppers

Table Host: Alan Long, Hitwise

Site design essentials - the golden rules

Table Host: Paul Wilson, White Labelled

In-house Warehousing versus Outsourcing - the pros and cons

Table Host: Chris Dobson, Exalt Group

The challenges of moving into online retail - Case Study outcomes

Table Host: Mark LeBusque, Australia Post

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Roundtable Overview

For many of the 2009 attendees, the roundtable sessions were the highlight of the event. Roundtables provide a rare chance to sit with your colleagues and share 'behind the scenes' war stories. Discover how other retailers solved a problem, found a solution or overcome a particular challenge. Roundtables are packed full of golden nuggets and deliver information and ideas you'd find hard to get in another other medium. As one previous attendee said "The roundtable sessions were worth the cost of the conference ticket alone!"

WHAT: A roundtable discussion is a face-to-face group discussion which is inclusive in its nature, and thought provoking in its actions. Designed to put participants face-to-face, on a level playing field where all participants are expected to contribute to the discussion.

WHY: A roundtable discussion enables a smaller, more focused discussion on or around specific topics of interest to the participants. The smaller number of participants and the layout of the round table encourages the maximum level of interactivity and problem-solving.

HOW: Each roundtable discussion runs for 25 minutes. There are two rounds in a single session. Roundtable discussions are facilitated by a table host whose job it is to stimulate discussion around the named topic. Discussion flow in all directions around the table, and provide a unique opportunity to share ideas, challenges and problem-solving solutions with your retail colleagues.

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