Retailers' Essential Guide to E-Retailing

DATE: Tuesday, 6 July, 2010
TIME: 8:30am to 4:00pm
VENUE: Sydney Convention & Exhibition Centre
LEAD INSTRUCTOR: John Debrincat - eCorner
CO-PRESENTERS: Abhish Saha - Commonwealth Bank, Brett Watkins - Telstra Business, Sarah Mitchell - Global Copywriting, Luke Hilton - Playhouse Digital.
COST: $345 before 30/4/10, $395 before 11/6/10, $445 after 11/6/10

Workshop overview
Who should attend?
What are the benefits?
What will I learn?
Instructor's bio

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Workshop Overview

As online retailing begins to mature while still enjoying phenomenal growth, hard lessons have been learned and a wealth of strategic knowledge exists. This workshop unlocks that vault and delivers participants invaluable, practical tuition on how to enter the market and create a sustainable, internet retail business.

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Who Should Attend?

Small to medium sized brick-and-mortar retailers looking to develop (or improve) an integrated online retailing channel. This workshop is the ideal program to set you up for tackling the crucial stages ahead.

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What are the Benefits?

From this workshop you'll take away a blueprint for the set-up of an online retail business, with critical strategic advice from experienced practitioners to fast-track your growth in this lucrative market.

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What Will I Learn?

The intensive workshop focuses on the fundamentals of setting up internet retailing, based on successful examples. Following a step-by-step strategic process, the course will cover:

Where to start? Choosing the right technology, outsourcing, leasing, and more.
Building a retail website - choosing the right web company and managing the website ongoing.
Fulfillment and operations - what are your options?
Marketing your retail website - email, search and social?
Managing the customer experience
e-Payments and security

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