Reviews
Director of Operations, LTSeo Read more reviewsBy far the best conference of its kind that I've been to. I would highly recommend anyone in the online arena to attend, whether they are a hardcore e-commerce store or a business looking to develop or expand their online brand. You can't miss this event.
Main Conference Agenda
The following Agenda is correct as at 31 March, 2010. Topics and speakers may be subject to change without notice.
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Whether you are a seasoned online retailer or just getting into the world of e-commerce, it is important to stay up-to-date with the latest developments, trends and innovations in the business of e-retailing and digital marketing. Online Retailer's Main Conference agenda offers six, themed learning tracks designed to provide you with practical information, insights and best practices.
- Web Marketing and Customer Acquisition
- Small Retailer Strategies and Tactics
- E-Commerce Insights and Solutions
- Web Selling and Merchandising
- Site Design, Content and Performance
- Multichannel Retailing Essentials
Attending Sessions
You do not need to pre-select tracks or sessions. You can choose on-site during the conference and you may swap between any session in any track at any time.
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Wednesday, 7 July | Thursday, 8 July
KEYNOTE: Chewing Gum and Bailing Wire: Big Ideas with Little Budgets
9:00am, Wednesday 7 July, Main Auditorium
With a long career in both retail and advertising, Bob Thacker has
many stories to tell. As a brand architect for Target and now
OfficeMax, Bob will demonstrate how building loveable brands, often
without big budgets, is truly possible. In adverse times it's an
even greater challenge to find the true opportunities, but Bob has
shown that it's not impossible. In fact, his mantra "Don't make
ads, make news!" has even greater meaning than ever before.
- Bob Thacker, SVP Marketing & Advertising, OfficeMax.com
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KEYNOTE: No Stone Unturned: Unleashing the Hidden Powers of the Online Channel
9:40am, Wednesday 7 July, Main Auditorium
How do you convince customers to buy highly personal items like
jewellery without laying a finger on the merchandise first? Ice,
ice baby! Discover how pure play web merchant Ice.com became one of
Internet Retailer's Top 50 most profitable online retailers and the
#1 trafficked jewellery website. Turning conventional wisdom inside
out, Ice.com creates unprecedented buzz and trust through consumer
ratings and reviews, experiential usability, innovative video, zoom
tools, a 30-day-money-back guarantee, social media, engagement
campaigns and more.
- Pinny Gniwisch, Founder and EVP, Marketing, Ice.com
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Customer Loyalty: Relationship Marketing for E-Commerce Success
10:45am, Wednesday, 7 July, Track 1
Many e-retailers allocate large percentages of their marketing
spend and resources towards chasing new business, but what about
your existing customers? Building relationships with those that are
already shopping with you can deliver incremental sales, better
margins, drive word-of-mouth and foster loyalty, amongst other
things. However, building effective shopper relationships in an
online world is a different beast compared with the traditional
retail environment. Privacy, security, relevancy and customer
experience are all critical to building relationships for
e-commerce success. In this presentation, you'll gain practical
information, tips and insights into best practice digital
relationship marketing. You'll hear about great case studies from
top e-retailers around the world and learn how to start your
blueprint for DRM success.
- Jeremy Glass, Managing Director, Permission
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Shopping Cart Bonanza: Choosing the Right Option for Your Retail Website
10:45am, Wednesday 7 July, Track 2
Choosing the right e-commerce software is critical to the success
of your online business. If you're wanting to learn more about this
sometimes confusing world, this session will explain the points you
should consider before purchasing or upgrading your shopping cart
solution.
- Mark Baartse, Consulting Director, First Rate
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The State of Australian Online Retailing in 2010
10:45am, Wednesday 7 July, Track 3
Using the latest data collected from the 2010 Australian Online
Retailing benchmarking Study along with results from the Shop.org
State of Online Retailing report, Patti Freeman-Evans will provide
- for the first time - an inside view of the state of e-commerce in
Australia. Coupled with specific action items to improve your
retail business, Patti will provide in-depth information on how
leading retailers are managing multi-channel growth and operations
and explain key performance indicators to help retailers in their
planning for the upcoming year.
- Patti Freeman-Evans, VP, Research Director, Forrester Research
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Continuous Marketing Optimisation: Mastering the Art of Relentless Marketing
11:20am, Wednesday 7 July, Track 1
Now more than ever, marketing teams must demonstrate the value of
every dollar they spend. Traditional approaches to business
optimisation provide at best a snapshot, a single-session view of
visitor behaviour. The real solution is continuous marketing
optimisation: an approach that tracks visits over time for each
user and takes into account both online and offline behaviour in
order to target each online visitor with offers and information
most likely to generate business results. Join us in this session
to understand the opportunities for improvement and the criteria
for evaluating a marketing optimisation solution, plus, go behind
the scenes with a case study on how online retailer Surfstitch has
succeeded with a continuous marketing optimisation strategy.
- John Squire, Chief Strategy Officer, Coremetrics
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Search Marketing Survivor: Outwit, Outplay and Outlast the Big Guns
11:20am, Wednesday 7 July, Track 2
More than any other channel, search engine marketing (SEM) levels
the playing field in the online space and can make minnows into
winners with the right strategy. With the ability to micro-manage
campaign spend and track performance to the second at the click of
a mouse, SEM gives small retailers a big chance to tackle major
rivals. Learn from Yahoo! Search Marketing some ingenious tricks
and cunning ways to use SEM to maximum advantage and survive and
thrive against the competition.
- Claire Seldon, Sales Director, Yahoo! Search Marketing
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Insights from the Frontline: Key Trends Shaping Online Retail in the USA
11:20am, Wednesday 7 July, Track 3
What are the latest trends and data from the US market that are
likely to have a major impact on online retail in Australia? This
is your one chance to find out. Scott Silverman will reveal latest
insights and address key topics of relevance, such as current
growth figures for US online retail, cross-channel trends, social
media, mobile, free shipping and more. For retailers wanting to get
a heads up on what's happening in the world's biggest online retail
market, this session is a must.
- Scott Silverman, Executive Director, Shop.org
- Steven Noble, Senior Analyst, Forrester Research
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Performance Marketing: How the Right Program Can Propel Online Retail Growth
12:00pm, Wednesday 7 July, Track 1
In the increasingly competitive e-retailing environment,
performance marketing (where you only pay on the results achieved)
is a cost-effective marketing tactic to drive traffic, generate
sales and build long-term stability and awareness. From affiliate
programs to e-coupons and shopping comparison websites, this
session will guide you through the performance marketing landscape,
what type of programs suit online retail, traps to avoid and how to
set up a solid reward strategy to ensure maximum
results.
- Chris Garner, Account Director, dgm Australia
- Basia Borysewicz, Online Marketing Manager, Dell Australia & New Zealand
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Email Marketing Best Practice for Retailers
12:00pm, Wednesday 7 July, Track 2
Email marketing is one of the most effective,
affordable and measurable marketing tools available, yet very few
Australian e-retailers are utilising email marketing to its full
potential. While the old practice of blasting out emails week after
week is dead, aligning the latest technology with a fantastic
opt-in list, a dynamic subject line and compelling action-oriented
content is not enough. You need to ensure you are also matching the
right product mix for individual customers and then landing them on
the right page to ensure purchase. In this session you'll learn key
strategies, hot tips and proven tactics for boosting
deliverability, open rates and sales conversions.
- Identifying new ways to optimise deliverability and
click through
- How to identify customer segments and create a segmentation
strategy beyond the basics
- Creating personalised content based on customer
segments
- Establishing a framework that determines the frequency of your
emails
- Analysing click-through rates to re-examine the effectiveness of
your programs
- Examples of winning email marketing campaigns by international
e-retailers
- Austin
Brown, Director of Client Services, Experian CheetahMail,
A/NZ
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Turbo Charge Your Online Business: 5 Things You NEED to Know About E-Commerce (But No One Ever Tells You)
12:00pm, Wednesday 7 July, Track 3
There are a million variables in running a successful online
business, from choosing the right platform to marketing strategies
to ranging to customer service and beyond. This session focuses on
five crucial elements for success, using proven case studies to
demonstrate why these critical principles will fast track your
online business. Demystifying the ecommerce process and delivering
new insights into the online retail model, this will challenge your
thinking and forever change the way you look at your business.
- Greg Jackson, Strategy Director, Tangent One UK
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VistaPrint: 0-18 Million+ Customers in 10 Years
1:30pm, Wednesday 7 July, Track 1
Ever wonder how some ecommerce businesses achieve the
most extraordinary results in a relatively short timeframe? Is it
brilliant marketing, immaculate timing, amazing vision or all of
the above? Here's a detailed insight into how VistaPrint has
managed to score over 50% growth year on year since 2000. This
session will reveal:
- How VistaPrint has maintained consistent levels across key
customer and user experience touchpoints while managing exponential
growth
- How VistaPrint acquires customers and actively refines and
scales its acquisition channels and volume
- How VistaPrint retains customers and grows their value through
continuous site and customer experience improvements, including
relentless testing across all customer touchpoints.
- Dan Ferguson, Country Manager Australia & New Zealand, VistaPrint
- Jai Singh, Director AsiaPacific Marketing, VistaPrint
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Zero Cost Marketing for Small E-Retailers
1:30pm, Wednesday 7 July, Track 2
From referral programs, email marketing and cost-per-acquisition
campaigns to social networking and PR there are loads of marketing
tactics available to retailers to drive traffic and boost website
sales, without spending a cent, or at worse, only paying for
results after a sale has occurred. In this session, our panel of
retailers share with you their experiences, proven ideas and
results for growing sales with a zero cost marketing strategy.
- Joel Norton, Chief Strategy Officer, Boost Marketing
- Andrew Wong, Director, Playhouse Digital
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Navigating and Evaluating the E-Commerce Technology Maze
1:30pm, Wednesday 7 July, Track 3
In the technology-based virtual world of online retail, there are
infinite choices when it comes to choosing and implementing the
right set-up for your e-commerce channel. How do you determine
what's going to be best to realise your business' vision? How do
you compare e-commerce platforms? Should you build, buy or lease?
This comprehensive session covers all aspects of e-commerce
technology procurement and implementation requirements, delivering
advanced knowledge so you can make informed decisions and avoid
common mistakes.
- Phil Grech, Principal & CEO, FourFires
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E-Marketing Shoot-out: 25 Killer Ideas to Acquire New Customers and Keep Them Coming Back
2:05pm, Wednesday 7 July, Track 1
Pay-per-click, email, social, affiliate, comparison
shopping sites … there are plenty of marketing options for
attracting new customers, but what works best for each tactic? In
this session, we've gathered top e-marketers to reveal their hot
tips for improving your marketing results and maximising ROI.
Speakers will take turn to outdo each other and hit you between the
eyes with red hot ideas to rock your e-marketing.
- David Brown (Moderator), Managing Director of Trixan
- Jason Kang, VP of Marketing and International, Zazzle
- James Fleet, Marketing Director, AppliancesOnline.com.au
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Getting Found: Optimising Your Site for Search Engine Results Without Breaking the Bank
2:05pm, Wednesday 7 July, Track 2
Site design is often driven by search engine optimisation, which
creates sites that search engines can easily find and index. How
the two work together is a delicate balancing act. Designed only
for shoppers, a site might not show up well in search engines. But
designed primarily for search results, a site will be difficult for
consumers to navigate. Some companies charge tens of thousands of
dollars each month to optimize and maintain a web site - a price
that is beyond the budget of many small retailers. This session
will lay out low-cost ways that a retailer can meet both needs of a
site design.
- Daniel Turner, CEO, LTSEO
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E-Commerce Fulfilment: How to Spend Less and Sell More
2:05pm, Wednesday 7 July, Track 3
When it comes to shipping your products to customers, what are
your options? This session looks at the challenges of selling goods
online and how to overcome them. We examine different models of
e-commerce fulfilment (Direct Shipping, Drop Shipping, 3PL),
shipping pricing strategies (Free Shipping, Fixed Price, Variable
Price, Single Carrier Dynamic, Multiple Carrier Dynamic), how to
choose the right carriers for your business and what technologies
are available (Aggregators, Integration Tools, Dispatch Systems),
as well as how to automate your processes and ensure
scalability.
- Carl Hartmann, CEO, Temando
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Gaining the Social Advantage: How E-Retailers are Profiting through Social Networking
3:20pm, Wednesday 7 July, Track 1
According to Forrester Research, by the end of 2009 more than 85%
of online consumers would be reading or viewing social content. The
day that social networking reaches near-ubiquitous adoption is fast
approaching, and the pace will only quicken as brands move beyond
experimenting with social networking and begin focusing on business
impact. The popularity of social networking sites like Twitter and
Facebook cannot be debated, but can retailers actually profit from
this new customer empowered world? Fi Bendall will lead an
interactive discussion that will examine specific examples of how
e-retailers are participating in social networking and discuss the
effectiveness of their efforts.
- Fi Bendall (Moderator), Managing Director, Bendalls Group
- Jennie Bewes, Director of New Business and Social Media, Amnesia Razorfish
- Tom Funk, VP of Marketing, Timberline Interactive
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LIVE REVIEWS: Website Improvements for Small E-Retailers
3:20pm, Wednesday 7 July, Track 2
New for 2010, this exciting format offers small retailers the rare
opportunity to get a live review of their websites from a pair of
internationally-respected, design experts. Audience members from
the floor, can volunteer their websites for comment and advice on
the big screen, and get a unique viewpoint on other small retail
sites from which to draw ideas. The focus is on design, usability
and increasing conversion rates - only for small retailers. Where
else can you get this level of insight?
- David Wertheimer, Director of Strategy, Alexander Interactive
- Martin Newman, Global E-commerce Leader & Practicologist
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E-Retail 2020: A Look Into The Future of E-Commerce Retailing
3:20pm, Wednesday 7 July, Track 3
A look into the future of e-retailing: What will be the disruptive
technologies (interactive TV, m-commerce, and the stuff we don't
even know about yet) that change the way consumers shop? What will
be the new retail business model? What does the future look like
and will we need to wait 10 years?
- Steven Noble (Moderator), Senior Analyst, Forrester
- Frerk-Malte Feller, Managing Director, Paypal
- Brant Barton, Co-founder and Chief Innovation Officer, BazaarVoice
- Robert Kinkade, Consultant, Accenture
- Craig Stevenson, Global Portfolio Leader, IBM
- Russell Harte, Head of Business Development and Delivery, Boots.com
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KEYNOTE: The Digital Blue Print: How BestBuy Rewrote Conventional Thinking to Launch in the UK
9:00am, Thursday 8 July, Main Auditorium
Multichannel in reverse? Get the inside story of Best Buy's
international expansion and recent entry in the UK market, and
understand how the US multichannel masters have optimised channels
for the UK brand launch to establish a customer base in a
competitive market. Hear deVere Forster take you exclusively on the
journey of how the BestBuy experience transpired, the strategic
thinking and planning, how challenges were overcome and what
innovations contributed most to the success of the brand launch in
the UK.
- devere Forster, Managing Director - Online, Best Buy UK
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KEYNOTE: Extreme Retailing: Disruptive Business Models That May Turn Shopping On Its Head
9:35am, Thursday 8 July, Main Auditorium
Josh Goldman is a venture capitalist focused on early-stage,
innovative ecommerce opportunities. Just when he thinks he's seen
every possible way of selling, buying, or promoting an item online,
someone will walk through his door with a completely radical and
new idea. Most are unrealistic, some are downright crazy, and a few
... a VERY few, may just change the world of retail forever. Join
Josh as he provides an entertaining tour of the most innovative
disruptive business models in the world of emerging cross-channel
retail ventures. You'll learn about one that this 15-year
e-commerce veteran calls, "the most inspired, revolutionary, and
lucrative business model ever created for retailing," and others
that are bound to stimulate your thinking about your own strategies
for reaching shoppers in the coming years.
- Josh Goldman, General Partner, Norwest Venture Partners
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Optimising Site Search to Increase Conversion, Enhance Customer Satisfaction and Drive Merchandising Strategy
10:45am, Thursday 8 July, Track 1
In the new economy where online retailers are expected to do more
with less, site search optimisation is a top priority. Often
overlooked and underutilised, site search is the holy grail for
creating great user experiences, and is one of the best ways to
merchandise products, support marketing campaigns, improve customer
satisfaction and inevitably increase conversion. Most importantly
it can be a true window into what your customers are searching for
on your site, and possibly not finding, which is costing you sales.
This presentation will outline why site search is such an important
aspect of a website, providing real life examples of e-commerce
sites that are benefitting from an effective site search.
- Shaun Ryan, CEO, SLI Systems
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The ROI of User Experience
10:45am, Thursday 8 July, Track 2
User experience defines today's best websites. Consumers now
expect the web to be intuitive, friendly and useful, and their
brand perceptions and purchasing decisions are based on those
online interactions. By improving the UX of a site a company can
boost those perceptions as well as the bottom line. In this
session, we'll explore how online retailers have found success with
incremental improvements to user experience, and we'll show you how
revisions to a site, both small-scale and far-reaching, can have a
significant impact on the bottom line.
- David Wertheimer, Director of Strategy, Alexander Interactive
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Dynamic, Relevant and Engaging: Using Online Customer Intelligence to Optimise and Personalise your Multichannel Customers' Experience
10:45am, Thursday 8 July, Track 3
The internet has changed the expectations of today's shopper. New
generation retailers like Amazon and Apple have conditioned your
customers to expect nothing less than a personalised, dynamic,
relevant and enjoyable experience - online and in store. To be
relevant and engaging, you need to understand your visitors. You
need to not only know what they are doing right now, but also what
they have done in the past. Appealing to their circumstances,
aspirations and intent will not only help you convert site visits
into sales, it will increase your average basket size and build
long-term shopper loyalty!
In this session, you'll learn how to use online customer intelligence to connect with your customers in a truly relevant and engaging way. You'll gain insights into how to capture critical customer information, and how to use this information to optimise and personalise your marketing communications - whether that's in your store, on your website, via a mobile phone or in a email or video.
- David Smith, Director, APAC, Site Intelligence
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Beyond Web 2.0: How User-Generated Content Drives Commerce, Online and Offline
11:25am, Thursday 8 July, Track 1
Social media, user-generated content, customer reviews: they're
changing the way people connect, communicate and, ultimately, how
they buy. Smart brands are capturing customer-generated content
online, then amplifying these most trusted messages throughout all
their channels, at every point in the buying path, from research to
the final decision. In this session, learn how successful
e-retailers are engaging with shoppers using customer-generated
content to fuel measurable sales results.
- The benefits of implementing ratings and reviews on your
site.
- How online brands are extending customer-created content beyond
their site to drive measurable results.
- How to put the customer voice to use to gain increased
conversion and acquisition.
- Brant Barton, Co-Founder & Chief Innovation Officer, Bazaarvoice
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Baby's Got SEO Style: What Gets Measured Accurately Improves
11:25am, Thursday 8 July, Track 2
In the world of SEO, most business owners are usually transfixed
on gaining rankings ... after all, the only thing
standing between you and making tons of money from your e-commerce
site is getting your desired keywords ranking on the first page of
Google right? WRONG!!! Our real world case study on www.babysgotstyle.com
will demonstrate that rankings don't necessarily equal
conversions, and enlighten you on how to really maximise
results.
- Jeff Yang, Sales Direct E-Web Marketing and Babysgotstyle.com
- Gian Minns, CEO, BabysGotStyle
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Multichannel Retailing: How UK Retailer 'Boots' is Kicking Goals with Customers by Leveraging Next Generation E-Commerce
11:25am, Thursday 8 July, Track 3
As consumers continue to leverage multiple channels
during their shopping process, they are expecting to receive a
consistent, relevant, and seamless shopping experience.
Unfortunately, many merchants struggle to meet these lofty
expectations due to the disparate systems and fragmented processes
they have across their enterprise and stores.
Join this session to learn how leading UK pharmacy and beauty retailer 'Boots' are providing a superior shopping experience by transforming existing siloed Web, POS, Kiosk and Mobile applications into an integrated shopping environment. This session will highlight how a next generation e-commerce platform can be transformed into a retail customer interaction platform; giving you the ability to leverage information, capabilities, processes and best practices across all channels and customer touch points to improve your bottom line, increase customer satisfaction and strengthen loyalty.
- Craig Stevenson, Global Portfolio Leader, IBM
- Russell Harte, Head of Business Development and Delivery, Boots.com
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Retail Videos That Sell: Building An Effective Video Commerce Strategy
12:05pm, Thursday 8 July, Track 1
More and more, video is dictating the
persuasiveness of e-commerce sites. The video platform is becoming
essential to the quality of the online user experience, and this
session focuses on highly effective ways you can use interactive
video to improve merchandising, engage customers and radically
increase conversion rates. International speaker Justin Foster will
use proven examples and showcase the coming trends to change the
way you think about video online.
- Justin Foster, Co-Founder and VP, Market Development, Liveclicker Inc
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Designing Great Product Pages That Sell
12:05pm, Thursday 8 July, Track 2
Over 25% of online shoppers arrive at a retail website via a
search result and usually land on product or category pages. So,
while many retailers put a great deal of effort into creating great
home pages, they could be missing out on sales by not paying equal
attention to product pages. Good product pages must contain the
product detail a shopper needs to make a purchase decision; a call
to action; ability to cross-sell or up-sell; assurances of reliable
delivery and site security; and an easy option to find other
merchandise on the site if the page doesn't give them exactly what
they are looking. This session will take a look at best practice in
product and category page designs and provide useful, easy to
implement suggestions for helping you increase basket size and
conversion.
- Tom Funk, Vice President, Timberline Interactive
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Multichannel 2.0: Are You Ready to Harness the Power of the New Commerce Channels?
12:05pm, Thursday 8 July, Track 3
The new generation of shopping channels is here - Multichannel 2.0
is the dawn of a new era for consumers and retailers, with
advancements in m-commerce, interactive TV, web-enabled hand-held
devices and consumer electronics and other digital media platforms.
To compete in the 2.0 age, retailers must understand the potential
of these new channels and how they can be leveraged for maximum
value and profit. This session will blow your mind with practical
examples and intelligent analysis of the Multichannel 2.0
potential.
- Ian Jones, General Manager, Sales, Salmat
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Make Your Website Work: Proven Techniques To Boost Your Conversions
1:45pm, Thursday 8 July, Track 1
Learn how to tune your website to convert more customers. As
a retailer today, your website is your flagship store, with over
half of your customers researching online prior to making their
decision to purchase in store (ACRS 2009). It has never been as
important to understand the customers perspective in this journey,
from the time they arrive on your site, to the time they make their
purchase. Come along to see examples of Australian retailers who
have improved the way their websites convert customers, and more
importantly learn how to assess if your website works and what you
need to do to improve it.
- Rafe Petkovic, E-Commerce Industry Manager, Google Australia & New Zealand
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Trust, Security and Anti-Fraud: Keeping The Wolves at Bay
1:45pm, Thursday 8 July, Track
2
The internet is rife with criminals and fraudsters, and
online retailers face a constant battle to maintain security and
improve customer confidence. In this session, a highly experienced
security professional identifies the online crime threats most
likely to impact business, the most common concerns of online
consumers, and the impact of internet crime and misuse on the
business. Attendees will learn how to improve online
and data security, curtail buyer fraud, overcome customer fears and
comply with industry best practice.
- Alastair MacGibbon, Director, Surete Group
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The Power of ROBO: Research Online, Buy Offline - Monetising the Full Potential of Your Online Presence
1:45pm, Thursday 8 July, Track 3
ROBOs, a term coined by Yahoo!, are consumers who do their
research online and buy offline. Understanding the 'pre-shopping
behaviour of the ROBO is particularly critical when it comes to
sales of big-ticket items. This session will focus on the key
methods multi-channel retailers can use to leverage the ROBO
phenomenon to improve sales conversions across online and offline
channels.
- Robert Wong, CEO, CC Media
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Pricing and Promotions: Unearthing Creative Ways to Build Your Brand, Protect Margins and Drive Consumer Activity
2:25pm, Thursday 8 July, Track 1
Retailers often look to lower prices and aggressive promotions as
a means to generating quick sales. However, offering the lowest
price or a margin-busting promotion is not achievable for many
retailers and it's not necessarily the best long-term business
strategy. As protecting margins is paramount to profitability, how
do you avoid price-cutting, build value, engagement, loyalty and
conversion? In this session, our panel will explore alternative
ways to protect your brand and your margin by addressing some of
the following questions:
- What are some of the most creative promotions that protect
margins and drive consumer activity?
- Will consumers ever pay full price?
- What do consumers value besides simply the lowest price?
- What is the role of free shipping and can it be turned on and
off cost-effectively, or is it a necessity in today's world?
- Is it a sound strategy to provide your best customers the
price/promotion advantage?
- What are the risks and rewards of promoting today and taking it
away tomorrow?
- Patti Freeman-Evans (Moderator) VP and Research Director, Forrester Research
- Erick Barney, VP of Marketing, Motorcycle Superstore
- Pinny Gniwisch, Founder and EVP, Marketing, Ice.com
- Jon Bovard, E-Commerce Manager, Identity Direct
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Shopping Cart Abandonment: Top 10 Ways to Improve Online Checkout and Increase Profits
2:25pm, Thursday 8 July, Track 2
Recent industry reports put shopping cart abandonment rates at
anywhere from 50% to 90%. In too many cases, cart checkout
processes take too long, require too many clicks and involve too
many requests for non-essential information. Shoppers get
distracted, impatient and distressed. They lose interest, leave the
site, or simply take a detour to shop and research at another
online store. The result is a huge lost revenue opportunity.
Martin Newman delivers 10 practical ways you can ward off
shopping cart abandonment and maximise conversions on your
site.
- Martin Newman, Global E-commerce Leader & Practicologist
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Quiksilver: Cross Channel Integration as a Competitive Advantage
2:25pm, Thursday 8 July, Track 3
Pure-play internet retailers have forever changed
the retail landscape and keeping pace is a never-ending challenge.
In this session, Nicholas Nathanson shows how and why iconic
pace-setting brands Quiksilver, Roxy and DC are utilising ALL
channels to maximum advantage in their consumer marketing and
retail activities. Attendees will get an exclusive insight into how
the world's leading outdoor sports lifestyle company has
incorporated cross-channel integration to develop a competitive
advantage, how it tracks performance and how cross-channel
integration has contributed to the brand and sales.
- Nicholas Nathanson, VP Direct, Quicksilver
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Changing the Future: Emerging Technologies That Will Blow Customers Away
3:30pm, Thursday 8 July, Track 1
The pace of change in the online retail space is phenomenal, and
new game-changing technologies are emerging daily. This session
will blow you away with demos of the latest advances in mobile,
social media and augmented reality. Learn how you can utilise the
latest interactive technologies effectively to solve problems,
increase engagement and convert customers for maximum
profit.
- Matthew Szymczyk, CEO, Zugara
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Website Performance: Increasing Your Online Sales Conversions
3:30pm, Thursday 8 July, Track 2
Holiday shoppers and special promotions can be a true test for an
online retail site. Of course you want the traffic. You're counting
on it to drive sales online and in stores. But what is the balance
of effort on your part to make sure your site can handle it and
secure every transaction? This session looks at how you can drive
measurably higher conversion rates and more sales per second - and
make the Internet a reliable and effective channel for conducting
business. Discover best practice examples of how to handle holiday
and promotional traffic spikes and flash crowds, and learn why
performance and uptime really matters.
- Ian Teague, Senior Manager Australasia, Akamai Technologies
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Cross-Channel Operations and Fulfilment Best Practices
3:30pm, Thursday 8 July, Track 3
Today's consumer wants to research, buy, ship, return, or be
serviced from any channel represented by your brand. Retailers can
better service their customers while optimising inventory if they
employ intelligent cross-channel fulfilment practices. This session
will show you what it takes to both manage and measure a superior
cross-channel operating environment. The focus will be on how to
maximise the service performance and improve the operational
efficiency of the customer service and fulfilment activities across
a multi-channel enterprise. The latest strategies, tactics,
benchmarks and best practices will be presented and discussed.
- Chris Coldrick, Senior Manager, Accenture
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Super Session: 40+ Fast Track Ideas For You To Make More Money TOMORROW!
4:10pm, Thursday 8 July, Main Auditorium
- Mark Steele, Global Mid-Market Manager, ATG
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