Reviews
Marketing & Administration Manager, Ts14plus.com.au Read more reviewsI learnt so much from this conference. We have a successful online business, which must have come from dumb luck. I now know we can be doing so much more to maximise sales, build customer loyalty and provide a wow experience. Can't wait to get started.
Free Seminars in the IDEAS THEATRE
There are a host of free seminars available to all visitors with an Expo Pass, which will take place in the IDEAS THEATRE, located in the Expo Hall. Sponsored by Alibaba.com, the IDEAS THEATRE gives you an opportunity to hear from leading solution providers who will share hot tips, insights, best practice case studies and newly-released innovations.
In addition to the IDEAS THEATRE, various sponsors will be running their own education program. For more information, view the agenda below.
The following Agenda is correct as at 21 June, 2010. Topics and speakers may be subject to change without notice.
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From A to B to C - The Smart Way To Sourcing Products
10:30am, Wednesday 7 July, Alibaba.com
IDEAS THEATRE
One of the most common ways a retailer can increase profits is to
source quality merchandise from the most cost-efficient and
reliable source. Yet many Australian companies today are still
relying on middlemen services that take away from a retailer's
bottom line. Many reasons are quoted for this dependency, such as
reliability and novel products. But what if you knew there was a
place you could get all these benefits for free? From A to B to C
will teach you the smart way to source products without middlemen:
not just what benefits you need to maximize your profits, but also
where to find these resources, as well as how to use them.
- Sabrina Peng, Vice President, Alibaba.com
- Daphne Lee, Director, International Business Development & Marketing, APAC
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9:20am, Tuesday 6 July, Track 2
Learn how to stand apart from the marketing emails flooding
inboxes and avoid your sales messages getting lost. Or deleted. Or
worse, reported as spam. Incorporate seven new can't-miss email
marketing tactics to position your program above the competitive
fray. In this session, you'll learn how to secure customer comments
and create brand ambassadors, capture lost revenue with a shopping
cart abandonment program, send the right message at the right time
to the right customer, and take your program 'on the road' with
SMS. You'll also discover the latest results from Silverpop's Top
100 Online Retailer email marketing study and how we compare with
the US Top 500 online retailers.
- Jeff Clark, CEO, Engage Digital/Silverpop
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Best Practices For Maximising Revenue And Minimising Costs
10:45am, Wednesday 7 July,
IBM Seminar Room
Delivering smarter e-commerce is no longer simply about selling
online - it's about delivering a smarter, more compelling and
engaging shopping experience - an experience that extends beyond
the web to multiple channels including mobile and in-store. Now
companies can deliver a seamless and integrated experience to
customers as they cross channels and interact with different touch
points, such as in-store kiosks that offer endless aisle product
choices. Furthermore, leading web 2.0 technologies are innovating
by extending and enriching the online experience to achieve new
levels, transforming how companies deliver the promise and value of
the brand.
- Peter Domjen, E-Commerce Director, IBM A/NZ
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Utilising eBay's Global Footprint
10:45am, Wednesday 7 July,
eBay/PayPal Seminar Room
Explore the new ways eBay can play a significant role in helping
develop your business from an international perspective. Discover
the opportunities available to your business with additional
channels for merchandise and strategic ways to maximize awareness
through eBay's international reach of over 90 million active users.
Gain an insight into the various logistics options available to you
through tools provided by eBay that are specifically designed to
assist with a multi channel approach to your business.
- Ken Ayling, National Sales Manager - Business to Consumer, eBay
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How Trust Indicators Can Improve Online Conversions
11:15am, Wednesday 7 July,
Alibaba.com IDEAS THEATRE
In an environment that is marred by tightened spending
measures and a growing awareness of online scams, any online
business must think beyond the standard tactics to convince site
visitors to buy from them. This session will highlight examples of
online retailers who have recognised the importance of consumer
trust in their customer's buying decisions and have taken steps to
increase site security and provide a trusted online experience, and
as a result significantly increased their customer conversion
rates. According to a study conducted by Synovate/GMI, over half of
internet users today avoid buying online because they are afraid
that their financial information might be stolen and 49% of those
who express concern about their information security do not make
online purchases at all. This presentation summarises the latest
ways for businesses to demonstrate their trustworthiness to
potential customers and increase their competitiveness in the
marketplace.
- Tim Callan, VP Product Marketing, VeriSign
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Retailer Case Study: Riding the wave - City Beach E-Commerce Experience
11:20am, Wednesday 7 July,
IBM Seminar Room
City Beach, one of Australia's largest surf, skate and lifestyle
fashion retailers, has launched its new on-line store, powered by
IBM e-commerce software. The new site delivers a new interactive
experience that reflects the surf and skate lifestyle, including
the latest YouTube videos, celebrity blogs and industry news. Come
and hear about lessons learnt and successes made. City Beach is
finding that its best location is online where it is able to extend
its reach to new customers and markets. City Beach is able to more
effectively leverage the growing influence of online social
networks, bringing brand and product discussions back to its site
and converting them into transactions.
- Paul Downs, Chief Information Officer, City Beach
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eBay Listings To Improve Your Business And Sales
11:20am, Wednesday 7 July,
eBay/PayPal Seminar Room
Improving your listings to improve your business and sales.
Enhance your brand and online sales with powerful eBay listings.
This session will discuss eBay listings, optimizing your eBay
presence via listings, and using listings to track your customers
and enhance your SEO. Business owners new to the eBay platform will
learn tips on how maximize traffic to listings, draw customers to
other items for sale and close the sale, all using little known
tools included on the eBay system.
- Brian Cottrell, Business Development Manager, eBay
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Apples & Oranges: Leveraging Comparison Shopping To Maximise Your Marketing Efforts
12:00pm, Wednesday 7 July,
Alibaba.com IDEAS THEATRE
Are you where your customers go first? Sites like GetPrice, Lasoo
and MyShopping are increasingly becoming the first port-of-call for
customers searching product online. Leveraging this knowledge and
applying a comparison shopping strategy is essential for retailers
in building their online profile, and increasing the opportunity to
capture customers outside of their own site. This session will
examine best practice comparison site strategies, and use
ChannelAdvisor's global resources to outline the key international
trends Australasian online retailers must understand when it comes
to comparison shopping.
- Mark Gray, Managing Director APAC, Channel Advisor
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Retailer Case Study: Office National's Implementation Of a B2B Website
12:00pm, Wednesday 7 July,
IBM Seminar Room
Retail co-operative Office Brands wanted a strong online
storefront to help build consumer recognition and to help it
compete effectively against other large corporate office supply
groups in Australia. The B2B website also needed to integrate with
the back-end ERP systems of around 50 of its 155 independently
owned and operated stores for pricing information, catalogues,
contracts, invoicing and customer orders, which increased the
complexity of integration. B2B has its own challenges, come and
hear about the key lessons learnt.
- Ritesh Patel, E-Commerce Manager, Office National
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PayPal - How Innovation Will Change Payments
12:00pm, Wednesday 7 July,
eBay/PayPal Seminar Room
PayPal's vision for the future. New technologies on the horizon
and five new trends that will change the way people pay.
1: Cash is dying a slow death
2: Mobile Payments
3: Micropayments and Digital Goods
4: Business to Business Payments
5: Wallet in the Cloud
- Jonathan Kelly, Senior Manager, Business Marketing and
Head of Integration and Developer Network, PayPal Australia.
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Meeting The Demands Of The Smarter Consumer: Study Findings Of The Recent IBM Australian Consumer Survey
12:40pm, Wednesday 7 July,
IBM Seminar Room
54% of Australian consumers will reward a retailer by spending
more if given what they want. Join this session to learn about
IBM's recent survey of over 2,500 Australian consumers across all
states designed to understand how smart the average consumer really
is, and to examine how retailers need to engage with them in a
rapidly changing digital landscape. Join this session to learn what
consumers think about how they choose where to shop, what shopping
methods they prefer and what they will demand from retailers in the
future. We will also share with you how the Australian study
findings compare to IBM's Global Smarter Consumer Study which
surveyed over 32,000 across six markets.
- Ian Wong, Retail Industry Leader, IBM Global Business
Services A/NZ
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Convert Your Customers - How Google's New Commerce Search Can Reduce Site Abandonment
12:45pm, Wednesday 7 July,
Alibaba.com IDEAS THEATRE
You've optimised SEO, stretched your SEM dollars, and tackled
social media and emerging trends head-on. But, are you confident
your website is providing the very best user experience possible?
Research shows that 43% of visitors who land on a website go
immediately to the search function. If the e-commerce search
functionality is poor, 80% of users will leave the site and click
over to a competitor. Yet, many websites still rely on navigation
alone. To convert each and every visitor, it's critical to provide
the best available e-commerce search experience. In this
presentation, Nitin Mangtani, Senior Product Manager at Google,
will show how Google's NEW Commerce Search can bring fast, relevant
search results , helping visitors find the exact product they are
looking for.
- Nitin Mangtani, Senior Product Manager, Google
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Adding Value In The Logistics Chain Through Customer Service
1:30pm, Wednesday 7 July,
Alibaba.com IDEAS THEATRE
The logistics and delivery phase of the online shopping experience
is the last part of the fulfilment process and one which is often
ignored. However, this is a phase of the experience where customers
are often pleasantly surprised or overwhelming disappointed. In
this session, you'll learn what steps you need to take to ensure
this part of the process is closely managed to meet customer's
expectations, and what processes can be implemented to mitigate
risk and potential customer disappointment. Discover how to
maximise upside and minimise risk in the logistics phase to enhance
the customer experience.
- Don't ignore the delivery phase - this is your last chance to
impress (or disappoint).
- Implement processes where the you control the experience as
opposed to putting your faith in the hands of logistics
companies.
- Measure in order to manage and improve.
- Deliver what your customer wants, even if it requires
change.
- Jonathan Bass, CEO, Freightwise
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Global Best Practices For B2C and B2B E-Commerce
1:30pm, Wednesday 7 July,
IBM Seminar Room
If the USA is four years ahead of Australia in e-commerce, and
Europe is three years ahead, what can we learn from their
experiences? Examples will include Argos, Moosejaw, Wrangler ,
Sears, Staples and smaller niche companies.
- Yvonne Loh , E-Commerce Executive, IBM Asia Pacific
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PayPal - Cross Border Trade With China (Panel Discussion)
1:30pm, Wednesday 7 July,
eBay/PayPal Seminar Room
China is fast becoming the new economic powerhouse, and also a
source of products for most retailers in Australia.
What basic issues do you need to be aware of when doing business
with China? What are the legal and logistical considerations? How
does one go about sourcing products or manufacturers? Are there any
tips to help ensure safer trading with Chinese partners? Learn from
our panel of successful online wholesalers DIRECT FROM CHINA,
brought in for ORE 2010 by PayPal. Here's your chance to ask the
experts face-to-face.
- Adrian Christie, Head of Communications and PR, PayPal Australia
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Successfully Creating And Executing A Multichannel Strategy
2:05pm, Wednesday 7 July,
IBM Seminar Room
Our recent survey shows that 73% of Australian consumers are
willing to use one or more technologies in the shopping process.
This presents an opportunity for Australian retailers and
highlights the importance of a multi-channel retail strategy - one
that is well planned and executed. Join this session to hear how
leading retailers from around the world are using a multi-channel
approach to build loyalty and increase sales and customer
satisfaction.
- Craig Stevenson, Global Multichannel Retail Lead, IBM
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Winning Ways To Improve Your Email Marketing Results
2:15pm, Wednesday 7 July,
Alibaba.com IDEAS THEATRE
Sophisticated targeting, relevant offers and creative
executions are the hallmarks of a successful email marketing
campaign. If you want to take your email marketing to the next
level, join this session which focuses on proven email marketing
strategies for converting customers and increasing loyalty, using
best practice examples from a variety of industries.
- Paul Cross, CEO, Eservices
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B to C E-Commerce Solution Demonstration
2:50pm, Wednesday 7 July,
IBM Seminar Room
Take a look at the world's leading B to C e-commerce platform, as
rated by analysts.
- Peter Domjen, E-Commerce Director, IBM A/NZ
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Customer Experience & Merchandising Case Study: Supré
3:00pm, Wednesday 7 July,
Alibaba.com IDEAS THEATRE
A heavy focus on improving customer experience, coupled with a
killer merchandising strategy, saw the relaunch of Supré's
ecommerce site quickly achieve a greater than 150% increase in
sales. Find out the story and thinking behind one of Australia's
best exemplars of multichannel retailing.
- Justus Wilde, Managing Director, Amblique
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Social Commerce vs. Social Collaboration
3:20pm, Wednesday 7 July,
IBM Seminar Room
What is the difference? Noise is not enough. This session will
explain how to effectively leverage a social commerce strategy to
drive buyers to your web presence for conversion to sales,
showcasing companies executing successful social commerce
strategies.
- Mike Deggs, Senior Managing Consultant, IBM
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PayPal 101 for Businesses
3:20pm, Wednesday 7 July,
eBay/PayPal Seminar Room
How you can get your online business up and running with PayPal.
We will discuss six steps needed to help you start transacting and
selling online with PayPal.
- How does PayPal work
- How do you get started
- How you verify your business account
- The proof of identity process for your business account
- PayPal products
- How to integrate PayPal on your website
- Jonathan Kelly, Senior Manager, Business Marketing and Head of Integration and Developer Network, PayPal Australia.
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Ratings & Reviews - Managing User-Generated Content, The Good and The Bad
3:45pm, Wednesday 7 July,
Alibaba.com IDEAS THEATRE
What do you do with negative reviews? How do ratings and reviews
really help a retailer, and what should they be wary of? Take an
insightful journey with the world's leading provider of online
ratings and reviews software, to learn how you can manage and
channel consumer-generated content to maximisie customer engagement
and discoverability.
- Graham Jackson, Managing Director ANZ, Bazaarvoice
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B to B E-Commerce Solution Demonstration
4:10pm, Wednesday 7 July,
IBM Seminar Room
Take a look at the worlds leading B to B e-commerce platform as
rated by analysts.
- Peter Domjen, E-Commerce Director, IBM A/NZ
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Top Tips for a Successful eBay Store
4:10pm, Wednesday 7 July,
eBay/PayPal Seminar Room
Learn the steps required to consistently stand out from other
Stores on eBay. From sourcing the right product to preparing and
creating listings; from utilizing eBay supplied, time saving tools
to providing outstanding customer service; this session will help
retailers attain an edge over their competitors and ensure success
in their given category and longevity on the site. The session will
show real life examples of leading businesses who are driving more
traffic to their Stores.
- Jane Hunterland, Business Development Manager - QLD, eBay
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From A to B to C - The Smart Way To Sourcing Products
10:30am, Thursday 8 July, Alibaba.com
IDEAS THEATRE
One of the most common ways a retailer can increase profits is to
source quality merchandise from the most cost-efficient and
reliable source. Yet many Australian companies today are still
relying on middlemen services that take away from a retailer's
bottom line. Many reasons are quoted for this dependency, such as
reliability and novel products. But what if you knew there was a
place you could get all these benefits for free? From A to B to C
will teach you the smart way to source products without middlemen:
not just what benefits you need to maximize your profits, but also
where to find these resources, as well as how to use them.
- Sabrina Peng, Vice President, Alibaba.com
- Daphne Lee, Director, International Business Development & Marketing, APAC
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Best Practices For Maximising Revenue And Minimising Costs
10:45am, Thursday 8 July, IBM Seminar Room
Delivering smarter e-commerce is no longer simply about
selling online - it's about delivering a smarter, more compelling
and engaging shopping experience - an experience that extends
beyond the web to multiple channels including mobile and in-store.
Now companies can deliver a seamless and integrated experience to
customers as they cross channels and interact with different touch
points, such as in-store kiosks that offer endless aisle product
choices. Furthermore, leading web 2.0 technologies are innovating
by extending and enriching the online experience to achieve new
levels, transforming how companies deliver the promise and value of
the brand.
- Peter Domjen, E-Commerce Director, IBM A/NZ
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PayPal 101 for Businesses
10:45am, Thursday 8 July,
eBay/PayPal Seminar Room
How you can get your online business up and running with PayPal.
We will discuss six steps needed to help you start transacting and
selling online with PayPal.
- How does PayPal work
- How do you get started
- How you verify your business account
- The proof of identity process for your business account
- PayPal products
- How to integrate PayPal on your website
- Jonathan Kelly, Senior Manager, Business Marketing and Head of Integration and Developer Network, PayPal Australia.
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Developments in Affiliate Marketing - Driving Sales via Cost-Per-Lead and Social Media Advertising
11:15am, Thursday 8 July,
Alibaba.com IDEAS THEATRE
This specially tailored session for retailers will
discuss developments in affiliate marketing, and how clients and
affiliate publishers are shifting the traditional model from Cost
Per Sale to an Effective Cost Per Sale program. This takes into
account new models around performance-driven email marketing, and
how to integrate social media advertising with your affiliate
program.
- Matt Bateman, Managing Director, Viva9
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Retailer Case Study: Riding the wave - City Beach E-Commerce Experience
11:25am, Thursday 8 July,
IBM Seminar Room
City Beach, one of Australia's largest surf, skate and lifestyle
fashion retailers, has launched its new on-line store, powered by
IBM e-commerce software. The new site delivers a new interactive
experience that reflects the surf and skate lifestyle, including
the latest YouTube videos, celebrity blogs and industry news. Come
and hear about lessons learnt and successes made. City Beach is
finding that its best location is online where it is able to extend
its reach to new customers and markets. City Beach is able to more
effectively leverage the growing influence of online social
networks, bringing brand and product discussions back to its site
and converting them into transactions.
- Paul Downs, Chief Information Officer, City Beach
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Shopping.com - Helping You Grow Your Business
11:35am, Thursday 8 July,
eBay/PayPal Seminar Room
Discover how Shopping.com can help grow your business, learn more
about Australia's largest comparison shopping portal. With their
extensive partner network Shopping.com reaches more consumers and
is able to drive volume that is a cost effective solution for your
business. Learn about how Shopping.com can help grow your business
by taking advantage of our complimentary solutions such as point
shopper surveys, product review tools and campaign analytic tools.
With Shopping.com it's easy to get listed and start to attract
qualified shoppers directly to your online store.
- Peter Hammond, Head of Account Management &
Operations, Shopping.com
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Convert Your Customers - How Google's New Commerce Search Can Reduce Site Abandonment
12:00pm, Thursday 8 July,
Alibaba.com IDEAS THEATRE
You've optimised SEO, stretched your SEM dollars, and tackled
social media and emerging trends head-on. But, are you confident
your website is providing the very best user experience possible?
Research shows that 43% of visitors who land on a website go
immediately to the search function. If the e-commerce search
functionality is poor, 80% of users will leave the site and click
over to a competitor. Yet, many websites still rely on navigation
alone. To convert each and every visitor, it's critical to provide
the best available e-commerce search experience. In this
presentation, Nitin Mangtani, Senior Product Manager at Google,
will show how Google's NEW Commerce Search can bring fast, relevant
search results , helping visitors find the exact product they are
looking for.
- Nitin Mangtani, Senior Product Manager, Google
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Retailer Case Study: Office National's Implementation Of a B2B Website
12:05pm, Thursday 8 July,
IBM Seminar Room
Retail co-operative Office Brands wanted a strong online
storefront to help build consumer recognition and to help it
compete effectively against other large corporate office supply
groups in Australia. The B2B website also needed to integrate with
the back-end ERP systems of around 50 of its 155 independently
owned and operated stores for pricing information, catalogues,
contracts, invoicing and customer orders, which increased the
complexity of integration. B2B has its own challenges, come and
hear about the key lessons learnt.
- Ritesh Patel, E-Commerce Manager, Office National
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Brand and Marketing Power via eBay
12:05pm, Thursday 8 July,
eBay/PayPal Seminar Room
Learn how to attract qualified buyers to your eBay store and boost
sales using proven marketing strategies. Concepts covered include
the power of effective branding, online merchandising, visual
communication and marketing strategy. Learn how to identify and
exploit your competitive advantage. Discover simple marketing
strategies that will instill trust and confidence in your customers
and make them want to deal with you again and again. This session
will help you connect better with your customers and keep them
coming back for more regardless of the size of your business.
- Tim Davies, Business Development Manager - Victoria, eBay
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Facebook, Twitter - YAWN!! How To Really Use Social Media to Drive Sales and Build Loyalty
12:45pm, Thursday 8 July,
Alibaba.com IDEAS THEATRE
How many of you have already seen a presentation on
social media focused on Facebook and Twitter? How many of you have
Facebook and Twitter buttons on your site? Most should, but this
insightful presentation looks beyond the bog standard Facebook and
Twitter social media brands and examines how retailers can
strategically engage social media tools for maximum
whole-of-business results.
- Fi Bendall, Managing Director, Bendalls Group
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Succeeding In A Multichannel Environment: Facilitated Discussion With Multichannel Retail Specialists From Boots UK and IBM
12:50pm, Thursday 8 July,
IBM Seminar Room
Join this interactive session to not only hear from the
experts on how to leverage next gen e-commerce to effectively drive
sales and enhance the customer experience, but also your
opportunity to participate in a facilitated discussion on
succeeding in a multi-channel environment. In this session Ian
Wong, IBM's ANZ Retail leader will facilitate a discussion with
Russell Harte, Head of Business Development at UK pharmacy retailer
Boots and Craig Stevenson, IBM's global Multi-channel Retail leader
about the challenges faced by retailers when embarking on a
multi-channel strategy as well as the benefits and results being
achieved by Boots and other leading retailers from around the world
who have embraced the multi-channel environment.
- Craig Stevenson, Global Portfolio Leader, IBM
- Russell Harte, Head of Business Development and Delivery, Boots.com
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10 Common Mistakes in E-Commerce Design and How To Avoid Them
1:30pm, Thursday 8 July,
Alibaba.com IDEAS THEATRE
The stickiness or otherwise of your e-commerce site is
one of the major contributing factors in the success of your online
retail efforts. As the online medium continues to evolve and more
and more retailers flock to corner their slice of cyberspace,
common patterns of good and bad practice are emerging. Here we
present 10 of the most common mistakes in e-commerce design, the
likes of which may shock you and have you rushing back to the
office to amend your site immediately. Even if your site is guilty
of the mistakes, the solutions offered in this session will change
forever the way your customers perceive your brand.
- Paul Wilson, Managing Director, White Labelled
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Global Best Practices for B2C and B2B E-Commerce
1:45pm, Thursday 8 July,
IBM Seminar Room
If the USA is four years ahead of Australia in e-commerce, and
Europe is three years ahead, what can we learn from their
experiences?
- Yvonne Loh , E-Commerce Executive, IBM Asia Pacific
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
eBay As An Essential E-Commerce Channel
1:45pm, Thursday 8 July,
eBay/PayPal Seminar Room
Engage new customers and meet their shopping needs by embracing a
multi channel approach to ecommerce. This session looks at the
integrated solutions businesses must embrace to be successful in
today's market place; physical stores, ecommerce sites - including
eBay - and mobile technology. Come find out how your business can
reach its potential by utilising the ever evolving ecommerce
space.
- Mark Lancaster, Channel Partner and Merchant Acquisitions Manager, eBay
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What Do Australian Consumers Want Online? Key Insights Revealed
2:15pm, Thursday 8 July,
Alibaba.com IDEAS THEATRE
After showing promise for many years, Australian consumers are
finally beginning to embrace the online channel. However, the depth
of engagement and interaction with online retailers remains
somewhat of a mystery. Based on its recently completed e-commerce
research study, Frost & Sullivan will share key consumer
findings with attendees. The session will touch upon major product
category trends, pre-purchase behaviours and considerations, split
between domestic vs international eCommerce purchasing, and much
more.
- Phil Harpur, Senior Research Manager, Frost & Sullivan
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Meeting The Demands Of The Smarter Consumer: Study Findings Of Recent IBM Australian Consumer Survey
2:25pm, Thursday 8 July,
IBM Seminar Room
IBM recently surveyed 2,599 Australian consumers across all states
to understand how smart the average consumer really is, and to
examine how retailers need to engage with them in a rapidly
changing digital landscape. Join this session to learn what
consumers think about how they choose where to shop, what shopping
methods they prefer and what they will demand from retailers in the
future. We will also share with you the how the Australian study
findings compare to IBM's Global Smarter Consumer Study which
surveyed over 32,000 across six markets.
- Ian Wong, Retail Industry Leader, IBM Global Business
Services A/NZ
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Your eBay Business From The Buyer's Point Of View
2:35pm, Thursday 8 July,
eBay/PayPal Seminar Room
Rethink and evaluate your presence on eBay to maximise your
selling potential. This session will help you step outside your
comfort zone and understand what your customers really think of you
and the way you conduct your business on line. Invaluable tips
about listings design, price, selection and communication all aimed
at enhancing your business success. An opportunity no eBay seller -
or potential seller - can afford to miss.
- Jacob Henrich, Business Development Manager, eBay
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7 Habits of Highly Effective Search Marketers
3:00pm, Thursday 8 July,
Alibaba.com IDEAS THEATRE
Discoverability ... it's the new currency for determining the
value of online marketing activity. How effective are your SEO and
SEM efforts? This insightful presentation will analyse seven key
habits you need to apply to your search engine strategy to maximise
discoverability.
- Martin Carlill, Director - Digital Services, Steak Digital
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B to C E-Commerce Solution Demonstration
3:05pm, Thursday 8 July,
IBM Seminar Room
Take a look at the world's leading B to B e-commerce platform, as
rated by analysts.
- Peter Domjen, E-Commerce Director, IBM A/NZ
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Social Commerce vs. Social Collaboration
3:30pm, Thursday 8 July,
IBM Seminar Room
What is the difference? Noise is not enough. This session will
explain how to effectively leverage a social commerce strategy to
drive buyers to your web presence for conversion to sales,
showcasing companies executing successful social commerce
strategies.
- Mike Deggs, Senior Managing Consultant, IBM
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Transforming Customer Support from the Bottom of the Totem Pole to the Top
3:45pm, Thursday 8 July,
Alibaba.com IDEAS THEATRE
Traditionally, companies viewed customer support as
necessary for product repairs or returns. With the new breed of
on-line business models created through technology and applied
human judgement, customer support has now become the first human
touch to sell, up-sell and cross-sell for companies. The journey is
rocky. Using our predictive framework, you and your strategic
eco-system can control the outcome which needs to be neither costly
nor time consuming. The framework builds a robust, predictive and
sustainable model to gain customer loyalty. Extending the framework
to design and operate a predictive analytics mechanism generates
global reach, reduction in the number of customer contacts and
service recovery using granular customer segmentation and
actionable insights.
- Chris Meneze, President & CEO, Motif Inc.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
B to B E-Commerce Solution Demonstration
4:10pm, Thursday 8 July,
IBM Seminar Room
Take a look at the world's leading B to B e-commerce platform, as
rated by analysts.
- Peter Domjen, E-Commerce Director, IBM A/NZ
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
9:20am, Tuesday 6 July, Track 2
Learn how to stand apart from the marketing emails flooding
inboxes and avoid your sales messages getting lost. Or deleted. Or
worse, reported as spam. Incorporate seven new can't-miss email
marketing tactics to position your program above the competitive
fray. In this session, you'll learn how to secure customer comments
and create brand ambassadors, capture lost revenue with a shopping
cart abandonment program, send the right message at the right time
to the right customer, and take your program 'on the road' with
SMS. You'll also discover the latest results from Silverpop's Top
100 Online Retailer email marketing study and how we compare with
the US Top 500 online retailers.
- Jeff Clark, CEO, Engage Digital/Silverpop
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